We''re working with a client who is seeking a trade marketing manager. This role is in the WEST MIDLANDS and you need to be able to travel there and work onsite at least 2 days a week. You will be reporting into the Marketing Director and will have a range of responsibilities including: Own the trade marketing strategy across all retail partners Develop and implement impactful in-store activations, point-of-sale materials, and promotions that boost visibility and sell-through. Manage the trade marketing calendar and budget Coordinate with creative and production teams to deliver best-in-class assets for print, digital, and experiential touchpoints Monitor competitor activity and shopper trends to inform tactics and adjust strategies in real-time. Regularly report on performance, learnings, and opportunities to stakeholders To be successful you will come with the following: 5 years of experience in trade marketing, shopper marketing, or brand activation, ideally within FMCG or retail. Strong understanding of the convenience retail landscape and how to drive sell-through at shelf. A blend of creative thinking and commercial acumen Please apply with a CV to katesiegel@betterplaced.com
Job Title
Trading marketing manager