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About The RoleWe're seeking a strategic Brand and Proposition Manager to develop and execute compelling domestic brand propositions for Ecotricity and our new product offerings. This role will be responsible for defining clear value propositions that resonate with our target audiences while ensuring alignment across the organisation to deliver on our brand promises.Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Key ResponsibilitiesDevelop and refine Ecotricity's brand positioning, messaging, and value propositionCreate compelling brand propositions for new products and services that align with our overall brand strategyCollaborate cross-functionally with product/UX, sales, operations, trading, product owners, change teams and customer service teams to scope and ensure proposition deliverabilityConduct market research and competitor analysis to identify opportunities for differentiationLead workshops with stakeholders to gather insights and build consensus around brand propositionsDevelop brand guidelines, messaging frameworks, and other assets to support consistent implementationPartner with marketing and design team members to translate brand propositions into effective marketing campaignsMonitor brand performance metrics and optimise propositions based on market feedbackEnsure all customer touchpoints accurately reflect our brand propositionsWork with the business to develop and manage the project plan from concept to deliveryOpportunity to shape the future of a pioneering sustainable energy brandCollaborative work environment with a mission-driven teamProfessional development and growth opportunitiesCompetitive salary and benefits package - 40k - 50kIf you're a strategic brand thinker with a passion for sustainability and the ability to collaborate effectively across teams to deliver exceptional brand experiences, we want to hear from you!About YouQualifications4+ years of experience in brand management, proposition development, or similar marketing rolesProven track record of developing successful brand propositions, preferably in the energy or sustainability sectorStrong understanding of brand strategy principles and frameworksExcellent communication and influencing skills to work effectively across departmentsDemonstrated ability to translate customer insights into compelling value propositionsExperience facilitating cross-functional workshops and building consensusAnalytical skills to evaluate market data and measure proposition effectivenessPreferred Skills/ExperienceExperience in the renewable energy sector or with sustainability-focused brandsKnowledge of new product development processesFamiliarity with customer journey mapping and experience designProject management experienceUnderstanding of sustainability marketing and green consumer behaviourAbout UsWhat's in it for you...Healthcare plan, life assurance and generous pension contributionVolunteering DayHybrid WorkingVarious company discounts (including shops, gyms, days out and events)Holiday of 25 days (plus bank holidays) & ability to buy/sell daysCycle to work scheme, car pooling and onsite parking availableAs a valued member of the team, you will be supporting the Group Environmental Policy and its associated sustainability objectives and targets.Flexibility statementThe fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use its people in the best possible way at all times and helps the employees to make their contribution in a changing environment.Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity - the green kind.Our mission was, and remains, to change the way energy is made and used in Britain - by replacing fossil fuels with clean, renewable energy.We don't just supply green energy, we use the money from our customers' bills to make it ourselves too - we build windmills, sun parks and green gasmills in Britain. We call this turning 'bills into mills'. Some of our biggest achievements to date include building Britain's first megawatt windmill and the country's first grid-scale sun park, as well as building our first green gasmill, generating 100% green gas from a source that we will never run out of grass.We don't just focus on energy though- we built the Electric Highway, Britain's leading network of electric vehicle charging points; we helped Forest Green Rovers become the greenest football club in the world; and we launched Britain's greenest mobile phone service, Ecotalk, where they use the money from their customers' bills to protect and regenerate Britain's lost rainforests.Ecotricity is an equal opportunities employer and is committed to providing equality for all.