WELCOME TO KFC, HOME OF THE REAL ONES.We sell the worlds best chicken. Seriously. And weve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, were proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago.Across the Restaurant Support Centre (RSC), we come to work to be ourselves, and to make something of ourselves. We want to see our potential go that little bit further, as part of one of the worlds most iconic brands.Whats the gig? Well, you support our restaurants and well support you every step of the way. Simple. Our doors are open and they can take you anywhere.All we ask is that you be you. Because that makes us, us. Sound good?Great. Lets find out about that job.THE TEAMOur Marketing team is a 50-strong crew of bold thinkers, culture shapers and creative doers - from Brand and Digital to Strategy, Food Quality and Innovation. Were here to keep KFC at the heart of culture across the UK & Ireland, blending our iconic roots with fresh, fearless ideas that connect with real people. We dont just make ads - we build love, drive growth, and stay one step ahead of whats next.ABOUT THE ROLEWere looking for a bold, creative, and commercially sharp Head of Brand Communications & Retail to join KFC UKI and help lead the charge toward our ambitious 2030 growth vision.Reporting directly to the Marketing Director, this is a high-impact, senior role at the heart of our 2 billion brand. Youll own and lead the full marketing mixbrand strategy, advertising, media, PR, and retail campaignstranslating big ideas into business growth and driving impact across every channel.Youll drive footfall, fame, and fan devotionthinking big, moving fast, and inspiring a team and agency partners (including Mother, Mindshare and Uncovered) to swing big and make real impact. Youll lead cross-functional workstreams, tackle challenges like HFSS with creative thinking, and play a key role in shaping how KFC shows up in culture.Its a role for someone who leads with belief, puts people first, and knows how to turn powerful storytelling into real results.With significant investment in marketing, global collaboration opportunities across Yum! Brands, and a proven track record for developing top talent, this is a rare opportunity to help define the future of one of the UKs most loved brandswhile building your own path toward Marketing Director or CMO.Are you ready to lead one of the most exciting briefs in the industry? Lets talk.WHAT WILL YOU SPEND YOUR TIME DOING?Influence and execute the marketing plan (both retail and brand campaigns) to drive results against all profit and growth targets;Deliver campaigns that drive fame, call to action and inspire devotion by our super fans;Support a smooth omnichannel brand experience along all points of the customer journey.Drive new and innovative ways to engage with existing fans and drive consideration for new customers.Develop and deliver a Sponsorship/Partnership marketing strategy (including optimising and auditing local partnership propositions and marketing approaches).Provide inspirational leadership by coaching and mentoring, and empowering teams by appropriate delegation.Retain and attract top-flight, engaged, inquisitive and diverse individualsManage our world class agency partners.WHAT WE WOULD LOVE FROM YOUEXPERIENCEA highly experienced marketer who has the experience and skill-sets to devise and deliver marketing growth strategies and retail promotional planning in a fast-paced food/retail environment.Experienced at delivering courageous, innovative, compelling campaigns that drive effectiveness and business resultsExperienced at leading trusted relationships with agency partners to drive exceptional creative work.Deep experience across all media, including socialA natural leader who is passionate about building, coaching and empowering, diverse, multidisciplinary teams.Has managed significant marketing and media budgets (30M+)ABOUT YOUHas a genuine love for KFC. A true Believer.Is fun to work with - doesnt take themselves too seriously and is comfortable within themselves.Has a challenger mindset.An inspiring leader who can influence with impact.A people grower with a passion for coaching and championing a great cultureDriven, open, results focussedA passion for continuous improvement and the ability to review and identify issues and opportunities in business processes and systems..A strong combination of strategic vision and a willingness to be hands on in all aspects with the ability to react with agility, course-correct and dive into the detail when required.Has a natural ability and gravitas to manage key stakeholders including the Leadership team and Franchisee partners.Highly commercial, P&L accountable with an understanding of the impact of strategic and operational decisions on profitable business growth.Is a creative thinker who champions brand thinking.Ideally is internationally mobile in the future.Combines the maths and magic of marketing and knows when to play whichBroad business thinker beyond the marketing function.Consumer champion, consumer orientated decision making.WHATS IN IT FOR YOUWe offer benefits that make your life that little bit easier because we know the juggle is real.From flexible, hybrid working to Fri-Yay early finishes and Live Well Days, weve created a package that supports the real you, in and out of work.Youll get: Hybrid working from our Woking RSC (just 24 mins from London) Up to 11% company pension contributions Fri-Yay finishes at 1pm every Friday 25 days holiday (plus bank hols) 5 Live Well Days a year, just for you Bonus scheme linked to company & personal performance???? Private healthcare, Digital GP access & mental health coaching Enhanced parental leave and flexible return options Study support, income protection, life cover & more And yes 25% off the chickenBecause real ones deserve real rewards.KFC IS FOR EVERYONE:Whoever you are and wherever youre from, KFC is a place where you can bring the real you to work.Our promise is this: every person who applies to a role at KFC, regardless of age, background, ethnicity, gender, ability, religion or sexual orientation, will have an equal opportunity to work here. We dont just welcome, we encourage applications from underrepresented groups from all industries.If youd like any additional support with your application, have a disability or condition that may affect your performance during the recruitment process, or have any other requirements just let us know. Well be there to help you be the real you.READY?We hope so. If youre ready to be part of our community, nows the time to apply.Worried you arent ticking all the boxes? Dont - wed still love to hear from you J-18808-Ljbffr
Job Title
Head of Brand Communications & Retail