Job Title

We're working with a client who is seeking a trade marketing manager. This role is in the WEST MIDLANDS and you need to be able to travel there and work onsite at least 2 days a week. You will be reporting into the Marketing Director and will have a range of responsibilities including:Do you have the right skills and experience for this role Read on to find out, and make your application.Own the trade marketing strategy across all retail partnersDevelop and implement impactful in-store activations, point-of-sale materials, and promotions that boost visibility and sell-through.Manage the trade marketing calendar and budgetCoordinate with creative and production teams to deliver best-in-class assets for print, digital, and experiential touchpointsMonitor competitor activity and shopper trends to inform tactics and adjust strategies in real-time.Regularly report on performance, learnings, and opportunities to stakeholdersTo be successful you will come with the following:5+ years of experience in trade marketing, shopper marketing, or brand activation, ideally within FMCG or retail.Strong understanding of the convenience retail landscape and how to drive sell-through at shelf.A blend of creative thinking and commercial acumenPlease apply with a CV to katesiegel@betterplaced.com