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Job Title


Global Marketing Manager


Company : Better Placed Ltd - A Sunday Times Top 10 Employer!


Location : Westcott, South East


Created : 2025-06-02


Job Type : Full Time


Job Description

GLOBAL MARKETING MANAGER Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.2-3 DAYS IN SURREY OFFICE VS. HOME YOU MUST HAVE GLOBAL FMCG BRAND EXPERIENCE TO APPLY Key Responsibilities;Brand Strategy & CommunicationLead the development and implementation of global marketing strategy to build trust, drive trial, and expand market presence.Shape and execute integrated brand communications, ensuring alignment with global brand goals and local market needs.Define and share global media strategies and guiding principles with regional teams.Portfolio & Innovation LeadershipDevelop a comprehensive product category strategy focused on optimizing portfolio structure, innovation pipelines, and profitability.Drive high-impact innovation initiatives, leading cross-functional teams through the stage-gate process, including thorough post-launch assessments.Manage global product launches from start to finishensuring stakeholder alignment, toolkit development, regional rollout, and performance evaluation.Market & Consumer InsightBuild deep expertise through analysis of consumer, customer, and competitor insights to guide strategic planning.Collaborate with insights and analytics teams and external agencies to design research programs that inform marketing decisions and enhance brand performance.Cross-functional Collaboration & GovernanceLead and co-chair strategic category meetings, ensuring they are action-driven and outcome-oriented.Establish strong partnerships with regional teams and core business functions (e.g., R&D, regulatory, finance, operations) to ensure aligned execution.Promote best practices, tools, and marketing frameworks to elevate global category performance.Capability & Culture LeadershipServe as a role model for organizational values, fostering a high-performance culture.Help shape a world-class marketing function through strong strategic thinking, creativity, and consistent execution.In addition to category responsibilities, lead margin and portfolio management across the broader product offering, developing scalable tools to support optimization.About YouExperience & Competencies6+ years of global marketing experience with demonstrated success across the full marketing mix.Proven leader with experience in building and scaling global brands.Deep understanding of consumers, customers, and categories; driven by data and insights.Excellent communicator with strong influencing and leadership skills across global and cross-functional teams.Skilled in project and time management; capable of thriving in fast-paced, complex, and regulated environments.Strong commercial mindset with robust strategic, analytical, and quantitative skills.Highly collaborative and resilient; adept at building trust across diverse teams and cultures.Passionate about driving change and delivering results in entrepreneurial settings.Education & Additional RequirementsDegree in Marketing, Business Administration, or a related field (required).Advanced qualifications (e.g., MBA or marketing specialization) are a plus.Willingness and ability to travel internationally as needed.