Job Title

Marketing Director Household Products Location: Surrey/Hybrid Working Role: Permanent 100-130K plus Generous Benefits Package Ref: TP440525 Join a global leader in its industry and make a real impact on a dynamic, expanding business Drive omnichannel marketing strategies to scale growth and build brand loyalty Develop and lead a dynamic team in a collaborative and innovative environment Opportunities for career growth and development within a dynamic industry Our client is a well-established 50m UK business which provides technologically-advanced domestic products 'services to UK households and small businesses, is seeking a seasoned Marketing Director to lead its omnichannel marketing and growth strategies.The following information provides an overview of the skills, qualities, and qualifications needed for this role.Now part of a major US group, operating in over 90 markets, the business has huge growth ambitions, and seeks a hands-on, data-driven marketing leader to take on this exciting growth remit.Position Overview As Marketing Director, you will develop and execute a comprehensive marketing and brand amplification strategy aligned with the company's Brand Purpose, Mission and Values.Collaborating with the EMEA Centre of Excellence leadership, you will lead and implement high-impact marketing strategies to drive brand penetration and customer lifetime value, and build long-term brand loyalty.With a strong emphasis on using digital channels, this role requires a dynamic, results-driven marketing leader with a deep understanding of omnichannel marketing, brand strategy, paid search, paid social and organic growth.Role & Responsibilities Strategic Growth Leadership Developing a comprehensive marketing & brand amplification strategy to drive ambitious growth objectives.Partnering with EMEA leadership to develop and implement effective and compelling marketing & comms strategies with a strong focus on digital & direct channels Leveraging market, brand, and competitive insights to inform business decisions and optimize marketing performance.Marketing & Brand Management Serving as the voice of the consumer, ensuring data-driven insights inform comms strategies, targeted campaigns, and consumer journeys.Developing compelling narratives and messaging frameworks to connect with diverse target segments.Aligning global campaigns with regional/local marketing needs to ensure effective localisation and customisation.Overseeing the marketing mix, integrating paid, organic, and brand strategies with content creation to create cohesive marketing campaigns that drive short-term and long-term growth.Enhancing customer experience with third-party dealerships by crafting messaging that highlights product benefits and strengthens brand positioning.Digital Strategy & Performance Marketing Leading digital marketing efforts to drive customer acquisition, engagement, and retention while optimising loyalty strategies to maximise lifetime value.Developing and optimising paid search campaigns, ensuring efficiency in keyword research, bidding strategies, and ad copy optimisation.Leading paid social strategy and execution across platforms (Facebook, Instagram, LinkedIn, TikTok), driving brand awareness, lead generation, and conversion optimisation.Implementing and refining SEO strategies to enhance organic search rankings, website traffic, and digital visibility.Utilising digital analytics tools to track performance, analyse trends, and provide actionable insights that inform marketing decisions.Driving traditional marketing techniques to capture all potential customers in their favoured comms channels, including targeted leaflets, events, DM.Leadership & Team Development Building, leading and mentoring a high-performing marketing and growth team, fostering a culture of collaboration, innovation, and accountability.Working cross-functionally with other functions across the business.Skills & Experience Checklist A robust track record of driving growth with significant marketing experience in consumer goods or services, with extensive omnichannel marketing & comms development experience.Degree level education, ideally in a business or marketing-related field.Strong strategic thinking and problem solving skills, with the ability to translate business goals into clear, actionable marketing strategies.Hands-on experience managing SEM, CRM, and paid media campaigns (Google Ads, Bing Ads).Deep expertise in SEO, content marketing, and organic growth strategies.Proficiency in marketing analytics tools (Google Analytics, Salesforce, Marketing Cloud).Strong leadership skills with experience managing and mentoring marketing teams Passion for innovation and staying ahead of marketing trends and technologies.How to Apply If you are looking for a new and interesting challenge, with a passion for driving significant revenue growth, please send your CV to Adam Tarsh.adam@tarshpartnership.co.uk