Job Title

The Company:BoobyBiome is transforming infant health by delivering the breast milk microbiome to all babies. Our research-driven innovations aim to improve early-life health outcomes. BoobyBiome's first product isa baby bottle device designed to protect the beneficial bacteria in expressed breast milk. We are also developing a synbiotic for formula-fed infants.Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.The RoleWe are looking for an ambitious marketing generalist to join as our first marketing hire at an exciting pre-launch stage. You will be responsible for building BoobyBiomes marketing strategy and social presence from the ground up. This is a dynamic, hands-on role with involvement across many areas. You will work closely with the founding team across content, digital, social, and analytics. Initially, the focus will be on brand evolution, content creation, organic social, and launching campaigns to reach new and expecting parents (D2C). Over time, youll help shape our B2B marketing to partners and hospitals and take on more responsibility for analytics and performance. You will report directly to the COO, with a dotted line to the CEO and CTO.Brand Marketing and CommunityDevelop brand strategies that engage and educate new and expecting parentsLead BoobyBiomes presence on Instagram, TikTok, and other key channels.Create short-form video, educational posts, blogs, and campaign content aligned with our missionManage content calendars, website updates, and landing pages to support growth and conversionSupport relationships with influencers, collaborators, healthcare professionals, and parent advocatesEmail and CRMCollate and segment email lists from campaigns and website leadsDesign, write, and deliver email campaigns to engage and convert our audiencesSet up and manage basic CRM tools and automated workflowsGrowth and AnalyticsMonitor consumer trends and behavioural insights to refine messaging and targetingSupport or manage paid social campaigns (e.g. Meta, TikTok, Google); track performance and optimise spendAnalyse funnel data (e.g. CAC, conversion rates) using attribution and CRM tools to inform strategyContribute to CRO through performance analysis, A/B testing, and content or UX updatesForecast and report on campaign performance, sharing actionable insights with the teamThe CandidateEssential qualifications and experience:Bachelors degree in Marketing, Business, Sciences or a related field. Understanding of scientific or health-related topics is a strong plus4+ years' experience in a marketing or growth role, ideally in a startup, health, or science-driven brandProven ability to create and manage content across Instagram, TikTok, and other platformsSkilled in interpreting performance data to optimise marketing strategyExperience running or managing paid campaigns across Meta, TikTok, or Google AdsWorking knowledge of SEO for content, metadata, and keywordsComfortable doing a bit of everything, from setting strategy and creating content to reviewing ad performance or building an email flowAn empathetic person comfortable with content creation around breastfeeding, understanding and supporting that every parent's experience will be different.Desirable qualifications and experience:Design skills (e.g. Adobe, Canva, Figma) to produce basic graphics or assetsFamiliarity with email marketing and CRM toolsBasic knowledge of Shopify for content updates and product trackingExperience with Amazon listings, A+ content, and keyword optimisationExperience in health and/or baby industry is a strong bonus.Benefits:Employee share option plan.Career growth and development opportunities in a collaborative and innovative work environment.Enhanced flexibility for remote working arrangements and family commitments.Opportunity to work on a revolutionary product that can significantly impact infant health.Salary: 45K+, depending on experience.How to Apply:Interested candidates should submit their resume and a cover letter detailing their relevant experience and why they are interested in joining BoobyBiome. Please send your application to info@boobybiome.com. Due to a high volume of applications we may not be able to respond to everyone. BoobyBiome is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.