Job Title

The Head of Performance Marketing will be responsible for developing and executing a comprehensive marketing strategy that delivers measurable growth in audience size, brand awareness, events attendance, and qualified leads.Ensure all your application information is up to date and in order before applying for this opportunity.The Summary:We are looking for an inspiring marketing leader with strong commercial acumen to be responsible for driving audience growth, lead generation, and brand development. The Head of Performance Marketing will report to the Chief Operating Officer (COO) and work closely with the Senior Leadership Team, the role combines strategic leadership with hands-on ownership to develop and drive the over-arching marketing strategy and ensure its successful implementation.The successful applicant should have more than 7 years experience in marketing within a commercial environment with a proven track record of success and at least 5 years experience within the media sector.The Role:Grow and enhance international brand reach, presence and engagementImplement data-driven marketing strategies to achieve audience growth, lead generation, and brand development objectivesConduct market research and surveys/persona work to gain a deeper understanding of our audience to enhance engagement metricsManage processes in Performance Marketing to drive best practice and innovative deployment of new systemsDevelop testing and trialling marketing initiatives to achieve objectives and optimise budgetsEnsure, marketing activities are aligned to assist in increasing ROI and facilitating revenue growth across all aspects of the portfolioSupport and facilitate new product development and launch to raise awareness, drive engagement and ROIAbility to set, define, rollout and report on key metrics to track campaign performance for all activitiesBe prepared to travel and work overseas for short periods of timeSetting strategic direction for the team, including OKRs & KPIs setting, execution, implement reporting, tracking/ monitoring and continuous evolution of objectivesManagement of relevant processes & systems for department and implementation of best practiceKeys Skills and Experience:A degree in Marketing or equivalent industry experience7+ years experience in a senior marketing role within a commercial environmentAt least 5 years experience within the media sectorExperience across the full marketing mix (including all digital channels) and in directing and managing integrated marketing planning, execution and measurementExperience in data driven marketing activities including lead generation and data integrations leading to actionable insights which will drive business performanceExperience of events marketing, membership models and strategiesHighly proficient in applied marketing techniques with sound knowledge of latest marketing systems and technologyHighly competent in all areas of digital marketing including social and content marketingLeadership skills with the ability to motivate and empowerExcellent communication with both internal and external stakeholders in a professional manner to ensure that the highest standards are maintainedCompany Benefits:We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development.Other benefits also include:Hybrid working (2 days in the office)Pension contributionFree car parkingBenefits platform with discounts, wellness and engagement toolsChristmas closureCompany eventsApplication:Due to the nature of our location, applicants will require their own vehicle to travel to work.If you would like to apply, please apply via LinkedIn or your CV and salary expectations to Nicola Gilmore, careers@russellpublishing.comAbout Us:Russell Publishing is a leading multimedia company delivering business content, insights and events worldwide across 6 brands: New Food Magazine, European Pharmaceutical Review, Drug Target Review, Global Railway Review, and International Airport Review. We pride our business on putting our people first, enabling innovation within our service & product and continuous improvement personally, professionally and across our services. Russell Publishing believes in equal opportunities, and we encourage inclusion and diversity. Russell Publishing is a multimedia company delivering b2b content & events worldwide. We put our people first, enabling innovation & continuous improvement personally, professionally and across services. We believe in equal opportunities, inclusion & diversity.#publishing #media #clientservices #hiring #marketingjobs #russellpublishing #b2bconferences