About UserlaneFind out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Userlane helps enterprises understand and improve the value of their software.We analyze how people interact with technology, uncover friction, and surface insights that drive smarter decisions - on spend, training, support, and adoption. Our AI-powered platform combines in-application guidance with real-time data to remove barriers, improve processes, and ensure every tool in the stack delivers measurable value.Global enterprises use Userlane to increase the return on their digital transformation initiatives and reduce the cost of underused software. Whether its guiding users in the moment or helping leaders understand where adoption breaks down, Userlane makes software work better - for everyone.If you want to help redefine how companies manage and realize value from their software portfolio, Userlane is the right place for you.The roleThe Head of Product Marketing will take full ownership of product marketing at Userlane. This is a high-impact, senior individual contributor role for someone who wants to lead strategy and execution.Youll shape our messaging and positioning - and then bring them to life across channels and teams. Youll be the link between product and revenue, defining how we tell our story to enterprise buyers and ensuring every touchpoint reinforces that story.Theres no team (yet), so were looking for someone whos excited to build the narrative, create the materials, and drive results hands-on, ideally leveraging genAI to do so faster and smarter.What you'll doOwn positioning and messaging across all verticals, use cases, and buyer personasLaunch new features and capabilities with clear value narratives and sharp GTM executionCreate product marketing content: pitch decks, one-pagers, messaging docs, battle cards, case studies, and moreWork closely with Product to translate capabilities - especially AI-driven ones - into customer valueSupport Sales and Customer Success with tools, content, and messaging for key accountsDrive competitive research and help us stand out in a noisy marketAlign product messaging with demand gen, website, and partner campaignsAct as the internal voice of the enterprise buyer, shaping roadmap and prioritiesWhat were looking for5+ years of product marketing experience in B2B SaaS, ideally in enterprise or AI-driven softwareProven track record of creating product marketing content, personally.Strong writer and storyteller, you know how to explain complex products in a simple, compelling wayConcrete experience using generative AI (e.g., ChatGPT, Claude, Gemini) in product marketing workflows: from messaging drafts to content generation, research, and campaign supportDeep familiarity with enterprise buyer journeys (IT, Ops, Finance)Comfortable working cross-functionally and pushing projects forward independentlyFluent in AI concepts and trends; ideally experienced with AI product features (copilots, automation, LLMs)Data-informed: you use data to refine strategyFluent in English; German a plusThis role is for you if:You want end-to-end ownership, not just a seat at the tableYou enjoy doing the work as much as setting directionYou use genAI to move faster and think smarterYou want to help enterprises unlock real value from softwarenot just buy more of itWere looking forward to hearing from you!#J-18808-Ljbffr
Job Title
Head of Product Marketing (London)