Job Title

DescriptionRemember to check your CV before applying Also, ensure you read through all the requirements related to this role.The ClientMars Wrigley is the worlds leading manufacturer of chocolate (including Snickers, Galaxy, and M&Ms), chewing gum (Extra), mints, and fruity confections (Skittles).EssenceMediacom has worked with Mars for many years across key markets, building a strong partnership that spans their entire business. We emphasize Mutuality in our collaboration, reflecting their values.Our work with Mars has driven brand growth, recognized by awards such as Media Week, Campaign, and Cannes. These accolades highlight our integrated approach and close partnership.Mars is transforming its communication strategy from mass-reach broadcast to targeted, audience-based marketing. Future growth depends on understanding audiences, their potential, and delivering relevant content at different consumer journey stages.The RoleAs an Audience Planning Director, you will be central to Mars Wrigleys shift towards intelligent reach. Moving from fragmented audience engagement to targeted cohorts using addressable media.The role combines skills from comms planning and digital planning, focusing on:Deep understanding of Mars brands and businessAnalyzing growth data for commercial opportunitiesReviewing survey and cultural insights to understand audience behaviorsAnalyzing platform data to identify targetable audience cohortsSharing market insights with regional teamsDeveloping and executing local activation strategies across channelsWhat we think are 3 best things about the jobIncredible brands Work with iconic brands like M&M's, Snickers, Extra, and Skittles, creating impactful media strategies.Collaborative environment Collaborate with global teams, leveraging the global network to influence campaigns.Variety Diverse brands mean varied campaigns, giving you ownership and creative freedom.Who are you?The ideal candidate will have:Analytical skills Ability to analyze data and derive insights.Creativity Innovative thinking for standout campaigns.Attention to detail Managing budgets, schedules, and execution flawlessly.Communication skills Clear articulation of strategies and results.Organizational skills Managing multiple projects efficiently.Team player Collaborative attitude with internal and external partners.Passion for media and marketing Interest in industry trends and innovation.What we can offer youCompany pension schemePrivate medical insurance25 days holiday (increases with service)Life assurancePermanent health insuranceWPP share optionsDiscretionary bonusEyecare vouchersTraining and developmentGym membershipsCycle to work schemeInterest-free travel loanFree breakfastOnline discountsSounds good? Wed love to hear from you!AboutEssenceMediacom is a global agency driving growth through innovative thinking, with a network of 10,000 influencers. We challenge norms to help clients break boundaries and lead in diversity, equity, inclusion, and sustainability.Our people are central to our success, enabling us to decode the intersections of people, content, and technology. We foster a culture of collaboration, diversity, and opportunity, encouraging ideas and innovation in a connected world.Please note this is a UK-based role and requires the right to work in the UK.#J-18808-Ljbffr