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Join to apply for the Comms Planning Director role at Born SocialConsidering making an application for this job Check all the details in this job description, and then click on Apply.1 week ago Be among the first 25 applicantsJoin to apply for the Comms Planning Director role at Born SocialGet AI-powered advice on this job and more exclusive features.Build the Future of Strategic Media at the Crossroads of Creative, Data & Social Lead Comms Planning at Croud and Bridge the Gap Between Media and Creative!COMMS PLANNING DIRECTORLONDON (Hybrid Working) Who we areBorn Social is a global social media agency that brings social-first thinking to the brands of tomorrow.For the last 10 years, weve helped brands navigate and harness the chaos of social, bringing method to the madness - for household names like Guinness, Primark and Ford, and the next generation of brands like Nandos, Peloton and Fever-Tree.As a proud B Corp, we care about People, Planet and Profit in equal measure - building a business and a culture where social-first talent can thrive.Were proud to be part of Croud - a global, full-service digital marketing agency. Together, we operate as a unique scaled network of Intelligent, Creative Specialists, delivering better brand outcomes and unlocking potential for our people, our clients, and our communities.This is a Croud role, focused on building a new communications planning discipline across Croud and Born Social.As Comms Planning Director, you'll lead the connection between media, creative, and data - shaping how brands show up across the modern media landscape, with social at the heart.You'll play a pivotal role in bridging the brilliant creative thinking at Born Social with the media expertise at Croud, helping deliver full-funnel, social-first strategies that drive real results. What you'll be doing:Establishing the Comms Planning DisciplineDefine what Comms Planning means at Croud a strategic layer focused on audience insight, channel strategy, and creative format opportunity. Build the team, define the tools and process, and embed it into our core offering.Be the face of Comms Planning to our clients. Lead the strategic output on flagship accounts, particularly where media and creative must work hand-in-hand. Show how this approach drives clarity, cohesion, and effectiveness.Connecting Media and CreativeAct as the strategic connector between Croud and Born Social. Champion the role of social as a lead channel and ensure campaigns are joined up across the funnel from insight to execution.Product & Process DevelopmentDevelop a scalable Comms Planning product, with clear frameworks and templates. Collaborate with the Social Analytics team to build learning loops into every campaign and evolve our offering based on what works.Lead both the Comms Planning and Social Analytics teams. Build a high-performing group of planners and analysts with the skills and mindset to deliver modern, social-first media strategy.Thought Leadership & Reputation BuildingPosition Croud as a leader in Comms Planning. Represent us in pitches, conferences, and industry conversations. Collaborate with Born Social on case studies and awards that prove the power of this way of working. Who we're looking for:Comms Planning Expert: You have 8+ years of experience in comms, media, or channel strategy roles ideally within an agency setting. You know how to connect audience insight, platform thinking, and creative strategy into one cohesive plan.Strategic Storyteller: You bring a clear point of view on how brands should show up across the media landscape especially social. You simplify complexity and turn strategy into action.Creative x Media Connector: You thrive in the intersection of media, creative, and data. You understand how messaging, format, and placement work together to drive results.Team Builder: Youve built or scaled strategic functions before. You know how to hire, develop, and inspire talent and how to codify your thinking into repeatable products and processes.Data-Led Thinker: Youre confident working with data, collaborating with analysts, and using insights to sharpen thinking and improve outcomes.Client Leader: Youre comfortable in front of senior clients. You know how to influence, challenge, and educate making strategy a trusted and valuable part of every partnership.Social-Native Mindset: You understand the unique power of social in modern communication and how to make it work harder as part of a full-funnel plan.Collaborative Operator: Youre naturally cross-functional. Youre energised by working across departments, agencies, and borders to deliver big-picture thinking and real-world results.At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success.The ideal candidate will excel in and demonstrate the following:In it together - our value on integration, collaboration and outcomesEye on the future - our value on futurism, creativity and passionGenerous in spirit - our value on people, development and inclusionDo what you say - our value on integrity and accountabilityMake a difference - our value on purpose and impactCompany Benefits:Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:25 days holiday per year with the option to purchase an additional 5 daysDiscretionary annual performance based incentiveSabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 yearsRecruitment Referral BonusRide to Work SchemeRailcard & Season Ticket LoanHome Office Equipment (chair and screen)Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffeeEnhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.Life Assurance & Income ProtectionMedical Cash PlanPensionLearning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and eventsPeer Recognition: Through our Bonusly programTeam Off-Sites & Social EventsYear-round Holiday CelebrationsFlexible Working OptionsA Day to Make a DifferenceStandard hours are from 9.00am to 5.30pm, theres flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. 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