Job Title

Head of Digital Primary Healthcare ServicesRead the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.Salary: 45,000 55,000 per annum + Annual Discretionary BonusLocation: Office-Based, West YorkshireFull-Time, PermanentRemit Compass Associates are proud to be supporting a pioneering provider of clinical and primary care services, recognised for its innovative and growth-focused model. Due to continued expansion, we are seeking a dynamic and future-facing Head of Digital to lead the organisations digital strategy and transformation agenda.This is a unique opportunity for an experienced digital marketing leader to take full ownership of a national healthcare brands digital presence, ensuring performance-led outcomes across SEO, AI-driven content, paid media, and strategic outreach. The role is both strategic and hands-on, offering scope to shape a high-impact digital roadmap aligned to business growth and service development.The RoleReporting directly to the CEO and Board of Directors, the Head of Digital will lead the end-to-end delivery of the organisations digital marketing and communications strategy. You will take ownership of content creation, website performance, AI-powered media innovation, and campaign execution, working collaboratively with internal stakeholders and external suppliers.The successful candidate will be responsible for leading all digital initiatives with a data-led and insight-driven approach, ensuring high engagement, brand visibility, and measurable impact across all platforms.Key responsibilities include:End-to-end ownership of digital strategy and content performance.Management of SEO, backlinking, and AI-led content (image, video, blog assets).Weekly delivery of blog posts, content updates, and social engagement assets.Paid media management across Google, Facebook, LinkedIn and TikTok.Oversight of WordPress website, with technical optimisation and regular audits.Development of monthly reporting packs and performance dashboards.Campaign planning across email marketing, landing pages and outreach.Collaboration with creative partners and internal teams including business development, finance, and recruitment.Use of AI tools such as MidJourney, Runway, Jasper, and Sora to enhance content production.Execution of A/B testing, HTML5 asset delivery, and CRM campaign support.Lead on brand refresh and marketing strategy for talent and client acquisition.LocationThis role is based full-time at the organisations West Yorkshire office, MondayFriday.Essential CriteriaProven track record in digital leadership or senior digital marketing roles.Strong command of SEO, content strategy, and technical optimisation.Demonstrable experience in the application of advanced AI tools (minimum five use cases).Confident in reporting digital KPIs and driving cross-channel insights.Proficiency in WordPress, Google Analytics, Google Search Console, Ahrefs, and SEMrush.Experience in managing paid media and social media engagement strategies.Excellent stakeholder engagement and project management capabilities.Familiarity with digital marketing in healthcare, tech, or regulated sectors (desirable).Strong written and verbal communication skills with a collaborative mindset.Able to manage multiple projects concurrently and meet tight deadlines.The CandidateThis role would suit a digitally-savvy professional with a strong balance of creative and analytical skills. You will be passionate about continuous improvement, innovation, and driving brand presence through performance-led marketing. The ideal candidate will enjoy leading digital campaigns from ideation through to execution, with a proactive and collaborative approach.You must be comfortable working in a fast-paced, evolving organisation, and have the gravitas to influence senior leadership and external stakeholders. A confident communicator, you will thrive on delivering outcomes and leveraging digital tools to drive real-time performance improvements.BenefitsSalary 45,00055,000 (with flexibility for exceptional candidates).Annual performance bonus (paid before Christmas).25 days annual leave + 8 bank holidays.Company pension scheme.All necessary equipment provided.Funding for professional development or training.Company benefits scheme.Travel and event expenses reimbursed.Interview Process This is a multi-stage process:Initial screening call with consultant Isobel Johnson.First Stage Interview: w/c 9th June (TBC).Second Stage Interview: TBC.Contact Details If you would like to be considered for this exciting opportunity, please contact Isobel Johnson directly on 0161 507 5060. Alternatively email an updated CV to ijohnson@compassltd.co.ukRecommendations Compass Associates Ltd is acting as a Recruitment Consultancy for this permanent vacancy; we offer a 200 John Lewis voucher for a successful recommendation following the completion of probation/rebate.Compass Associates, established in 2009, is an award-winning, UK specialist Health and Social Care Recruitment Consultancy providing tailored, high quality recruitment solutions for all permanent assignments.