Job Title

About Lavish AliceLavish Alice is a refined ready-to-wear label where statement dressing takes centre stage. Big occasions are at the heart of everything we do; bridal showers, wedding guest dressing, Ladies Day, were here for those unforgettable moments. From initial sketch to final stitch, our pieces are crafted with couture inspired techniques, expert tailoring, and luxurious, artisanal fabrics. Designed to last a lifetime, our garments are heirloom-worthy investments in quiet luxury.The following information provides an overview of the skills, qualities, and qualifications needed for this role.Role SummaryWere looking for a dynamic, strategic, and handson Marketing Manager to support the amplification of Lavish Alices brand presence across the digital landscape -blending aspirational storytelling with social, PR, and performance marketing to drive global visibility.This role is perfect for someone who lives and breathes fashion, is plugged into the pulse of pop culture, and knows how to spark meaningful digital conversations that translate into real-world brand engagement. Youll play a pivotal role in shaping and executing full-funnel marketing strategies, from social and influencer marketing to campaign launches, content planning, and brand partnerships. Reporting into senior leadership, youll directly influence Lavish Alices growth and global brand impact.Key ResponsibilitiesMarketing Strategy & CampaignsPlan and execute integrated marketing campaigns aligned with key product launches, trading goals, and seasonal momentsManage campaign calendars, ensuring cohesive messaging across social, email, paid, influencer, PR, and onsite channelsCollaborate cross-functionally with design, creative, and digital teams to align marketing with commercial prioritiesTrack performance and customer behaviour, adapting strategies in real time to drive traffic and conversionSocial Media & ContentOwn and execute the social media strategy across Instagram, TikTok, Facebook, Pinterest, and emerging platformsDevelop compelling content ideas that reflect our brand DNA and tap into cultural trendsCollaborate with the creative team to produce on-brand assets that engage and convertLead community management and ensure a consistent, engaging brand voiceMonitor platform trends, algorithm changes, and competitor activityManage and support in-house and external content shootsAnalyse performance and deliver weekly reports with actionable insightsInfluencer Marketing & PROwn the influencer relationship lifecycle from outreach to gifting and reportingBuild and maintain relationships with influencers, stylists, and media contacts aligned with our brand valuesManage product seeding and PR gifting campaigns, ensuring timely and impactful execution around key brand momentsCoordinate influencer and PR events, ensuring strategic guest lists and maximum coverageSupport press and celebrity stylist outreach for red carpet and TV opportunitiesAssist with crafting press releases and brand-aligned copy for product launches and campaignsTrack influencer performance across engagement, conversion, and ROI metricsCopywriting & Digital SupportWrite elevated, on-brand copy for captions, blog posts, product descriptions, and email contentEnsure all content reflects Lavish Alices sophisticated, confident tone of voiceOptimise content for SEO to improve organic visibility and reachCollaborate with the CRM team on targeted, high-performing email campaignsWork with performance marketing teams to align organic and paid strategiesSupport SEO and digital marketing alignment across all touchpointsReporting & InsightsUse performance insights across campaigns, influencers, and channels to inform data-led decisionsMonitor campaign KPIs such as traffic, engagement, conversions, and ROI to assess effectivenessProduce weekly and monthly reports for senior leadership with clear, actionable recommendationsWho You Are4+ years' experience in a fashion marketing role.Background in e-commerce or DTC, ideally with Shopify experienceAbility to set, monitor, and achieve clear KPIs that align marketing efforts with business objectivesDeep understanding of fashion, social media trends, and influencer cultureProven experience managing campaigns end-to-end -from ideation to execution and performance trackingHighly creative with a strong eye for aesthetics and detailExcellent copywriting and storytelling skills with a confident, refined toneCommercially minded with a strong understanding of ROI, working to clear KPIs to drive marketing decisions that balance creativity with measurable business impactStrong communicator, able to collaborate cross-functionally across design, creative, merchandising, and e-comWhat's on offer?25 days of annual leave (plus bank holidays)Flexible working hours around core hours of 10-440% staff discount across Club L London and Lavish Alice productsHealthcare CashplanFree onsite gymFree snacks, drinks & treatsSocial events