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Job Title


Social Media Manager


Company : Sweet Squared


Location : Leeds, Yorkshire and the Humber


Created : 2025-06-07


Job Type : Full Time


Job Description

Position: Social & PR ManagerType: PermanentReporting to: Chief Marketing OfficerDirect Reports: YesStarting salary: 35,000Location: This is an office based role in Leeds, LS14 Apply fast, check the full description by scrolling below to find out the full requirements for this role.Since 2006, Sweet Squared has been marketing and distributing best-in-class hair and beauty products and services to professionals across the UK and Ireland always with love & respect.Following continued growth and an expanding brand portfolio, we are now looking for an experienced and strategic Social & PR Manager to lead and evolve our multi-brand digital presence.This is a senior role for someone who not only delivers outstanding social and PR content but who also understands how to shape and execute a broader vision. You will be responsible for driving the overall social media and PR strategy across all brands, while also managing your own accounts day-to-day. Were seeking a confident communicator with a proven track record in digital storytelling, campaign planning, and brand positioning someone who can think creatively and act commercially.Youll also play a key role in guiding tone of voice, creative output, influencer strategy, and media relations. In addition, you will have line management responsibility for one team member, providing day-to-day support, development, and performance guidance.Based in Leeds, with occasional travel to London and industry events, this role requires an organised self-starter who can deliver both strategic insight and hands-on execution.Key ResponsibilitiesLead and implement the overarching PR and social media strategy across all Sweet Squared brandsLine manage, support, and develop junior members of the PR and social team providing clear direction, regular feedback, and fostering best practice across all accountsManage and grow your own portfolio of social media accounts, ensuring high-quality, consistent contentOwn relationships with media, influencers, and partners, building strong industry networksWrite and oversee press releases, media pitches, and influencer briefsPlan, manage, and evaluate integrated campaigns around product launches and key brand momentsAttend events, activations, and press days to represent and amplify our brandsMonitor social and industry trends to proactively inform content and campaign strategyWork closely with brand managers, education, and sales teams to align messaging and prioritiesUse insights and data to optimise performance and regularly report on key metrics and ROIChampion the use of AI tools and content automation to increase efficiency and creativity across teamsSupport, mentor, and inspire more junior members of the PR/social team, ensuring best practice across accountsWhat Were Looking ForA passionate, experienced social and PR professional with strategic visionMinimum 4+ years experience in a social media and/or PR management roleLine management experienceStrong understanding of platform-specific content (Instagram, TikTok, Pinterest, etc.)Exceptional copywriting, content creation, and storytelling skillsDemonstrated success in building brand presence and media/influencer relationshipsComfortable managing multiple brands and switching between different tones and stylesKnowledge of (and genuine love for) the professional hair and beauty industryA proactive mindset comfortable working autonomously and leading initiativesA team player who collaborates with positivity, professionalism, and integrityWhat we can offer you25 days holiday + 8 bank holidays (increasing to 33 days plus BH with length of service)Private healthcare, EAP & Personal accident insuranceCompany Sick pay scheme and 24/7 access to a GPSquare day - an additional paid day off on your start date anniversary5% employer pension contributionAn allowance per month for free products in our Sweet shops and onlineEmployee discount in addition to your monthly allowanceSquare of the month receives additional paid day offTraining and development including access to our education coursesAccess to higher education through funded apprenticeships if applicable