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Role Title: EMEA Brand ManagerReports To: Senior Brand ManagerLocation: Windsor, UK (hybrid, 3 days a week)Ensure all your application information is up to date and in order before applying for this opportunity.Overview:A leading global games publisher is seeking an EMEA Brand Manager (either experienced or someone who's ready to step up!) to join their Windsor based team. In this strategic role, you will report to the Senior Brand Manager and be responsible for developing and executing brand strategies that drive awareness, engagement, and commercial success across multiple high-profile gaming & entertainment titles within the EMEA and ANZ regions.Key Responsibilities:Develop and implement tailored go-to-market and promotional plans across EMEA and Australia/New ZealandWork closely with global marketing teams to ensure brand alignment across territories, including Japan and the USTranslate overarching brand pillars into actionable regional marketing plansIndependently manage and report on allocated marketing budgets for specific titlesAnalyse and report on campaign effectiveness, ROI, and key performance indicators, including sales performanceStay up to date with market trends and conduct competitive analysis and consumer researchDefine brand positioning and extract actionable insights for regional applicationClearly communicate brand vision and objectives across internal stakeholders and external partnersOversee development of marketing assets, localisation efforts, and creative campaign execution in collaboration with internal teams and agenciesMonitor audience reception and adapt strategies to optimise impactContribute to long-term brand growth strategiesFoster alignment across the organisation around brand goals and messagingRequired Skills & Experience:Substantial experience in a strategic brand or marketing role, ideally within the entertainment or digital content industryDemonstrated ability to build and execute regional marketing strategies and manage budgets effectivelyStrong collaboration skills with the ability to work with international teams across various departments and culturesDeep understanding of the video games industry and current platform landscapeExcellent organisational skills with a detail-oriented, proactive approach to project managementClear and confident communication style, with strong interpersonal abilitiesComfortable working in a dynamic, fast-paced environment with multiple projects and stakeholders