Job Title

Technical CRM Automation ManagerIf you are considering sending an application, make sure to hit the apply button below after reading through the entire description.Location: Cossington (Hybrid, 2 days/week in office)Salary: 60,000 + 5% BonusThe CompanyA private-equity backed membership platform offering exclusive discounts to emergency services, healthcare professionals, and key workers. With over 4 million global members and 15,000+ brand partners, the business has scaled rapidly in recent years and continues to grow internationally. Operating across multiple membership verticals and events platforms, the business combines strong consumer loyalty with continued investment into CRM and digital capabilities.The RoleThis is a hands-on Technical CRM Automation Manager position sitting within the Lifecycle CRM function. Youll lead on CRM campaign build and automation within Braze, manage complex multi-channel customer journeys, and own the platforms technical configuration across API integrations, segmentation, and modular content blocks. Youll collaborate closely with wider CRM, analytics and data teams to optimise member engagement and CRM performance.Key ResponsibilitiesBuild and optimise automated CRM journeys across email, push, and in-app within BrazeManage API integrations, data feeds, segmentation, Liquid logic, and event-based triggersMaintain modular email templates and Connected Content feeds for dynamic personalisationAnalyse CRM campaign performance and run A/B tests to improve engagement and conversionsCollaborate with analytics and commercial teams to align CRM activity to business KPIsSkills & ExperienceEssential:Proven CRM automation or lifecycle marketing experienceAdvanced hands-on Braze experience across multiple channelsStrong knowledge of Liquid logic, Connected Content, and complex journey logicConfident working with APIs, data feeds and platform integrationsStrong analytical skills with experience improving CRM performanceDesirable:Experience with customer data platforms and broader marketing technologyExposure to membership, subscription or loyalty-driven business modelsFamiliarity with broader marketing performance metrics and trading environmentsInterview ProcessStage 1: 45-minute virtual interviewStage 2: In-person interview including pre-prepared CRM case studyOptional final 30-minute session before offer stageHow to ApplySend your CV to Mohammed Buhariwala at Harnham using the Apply link on this page or connect directly to find out more.KeywordsCRM Automation, Braze, Lifecycle Marketing, Liquid Logic, Connected Content, APIs, Data Feeds, Marketing Automation, London, Hybrid, Membership, Subscription, CRM Personalisation, Marketing Technology, Campaign Execution.