Job Title

Product Marketing SpecialistIncrease your chances of an interview by reading the following overview of this role before making an application.My client are redefining HVAC solutions. As an industry leader in heating, ventilation, and air conditioning systems, they combine decades of innovation with a commitment to energy efficiency and performance. They're seeking a strategic and detail-oriented Product Marketing Specialist to help bring their products to life in the market and communicate their value to customers and partners.The Role:As a Product Marketing Specialist, youll play a key role in driving the success of HVAC product lines. Youll be responsible for developing go-to-market strategies, crafting compelling messaging, and enabling the sales team with effective tools and insights. This role bridges product management, sales, and marketingideal for someone who thrives on cross-functional collaborationPackage:Salary around 50,000Hybrid working25 days holiday plus bank holidays10% pension, 7% employer contributionKey Responsibilities:Develop and execute product marketing plans for new and existing HVAC productsConduct competitive analysis and market research to inform positioning and messagingCreate compelling sales enablement materials, product collateral, and technical documentationCollaborate with product management to shape product roadmaps based on market needsPlan and execute product launches in coordination with marketing and sales teamsSupport digital marketing campaigns with product-specific contentTrain internal stakeholders and channel partners on product benefits and key differentiatorsRequirements:3+ years of product marketing experience, in the engineering or construction sectorExcellent communication, storytelling, and copywriting skillsAnalytical mindset with a passion for data-driven decision-makingAbility to manage multiple projects and deadlines in a fast-paced environmentInterested? Apply now for a confidential conversation