Job Title

Location: Cheshire (Hybrid)Salary: Competitive Salary + BonusCompany: BASE SKNCAREReports to: Co-Founder (Amy)Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.About BASEWere a fast-growing UK skincare brand on a mission to simplify skincare without compromising results. Created by Aesthetician Amy, our goal is to help women feel confident in their skin with her expert-led routine that take just five minutes a day.Since launching, weve built a loyal customer base, earned over 1,000 five-star reviews, and become known for our hero product - The 5 Minute Kit - a complete, science-backed routine that delivers visible results and fits effortlessly into real life.Now, we're entering our next phase: expanding our product line, growing internationally, and deepening our community connection through content, education and storytelling. With big ambitions and a small, agile team, were building something meaningful and were just getting started.The MissionTo build a standout organic social presence that not only looks beautiful, but truly connects. Youll be responsible for driving growth, creating content that stops the scroll and turning our community into superfans.Our goal is for BASE to become the most trusted, talked-about and loved skincare brand on social - and youll be the one bringing that vision to life, one post, story and reel at a time.The RoleSocial media is the beating heart of BASE - its where we connect, share and grow our incredible community of women. Were on the lookout for an ambitious, creative and culture-obsessed Social Media Manager to join us on this exciting journey.Youll work directly with Amy (our co-founder and qualified Aesthetician) to shape our social presence across Instagram, TikTok, YouTube and beyond. From strategy to execution, youll lead all things organic, help us scale our community and play a big role in taking BASE to its next chapter of growth.We're a small but mighty team of three, so this role is perfect for someone whos ready to roll up their sleeves, contribute big ideas, wear multiple hats and grow as we grow.What Youll OwnOwn our social strategy and content across Instagram, TikTok and YouTube ShortsPlan, script, post and optimise a high-performing content calendarIdeate, film and edit short-form video content (with Amy + freelancers/agencies)Collaborate with our paid ads team to fuel performance with organic-first UGCLaunch and manage long-form YouTube content alongside AmyTrack and report on key social KPIs from engagement to revenue impactBuild and maintain relationships with creators/influencers for standout UGCStay plugged into the skincare and social worlds trends, memes, moments and moreWhat Were Looking For2+ Years in a in a social/content/brand roleProven success growing social accounts and creating contentExpertise in Reels, TikTok and short-form video - either hands-on or directing othersA people-person - you get what makes communities tick and love building connectionBrilliant copy skills - whether scripting a Reel or writing a caption, you know how to engage peopleA natural feel for culture and trends - youre always online and ahead of whats nextA sharp commercial mindset - you care about content that performs, not just content thats prettyNice-to-HavesExperience in skincare, beauty, wellness or cosmeticsDesign ability in Canva, Figma or video editing software (CapCut)Built a personal or niche social page (beauty, fitness, aesthetics etc.)Creator or influencer relationshipsWhat Youll GetDirect access to our co-founder and leadership of a core growth channelThe chance to shape the future of one of the UKs most exciting skincare brandsA small, agile team where your ideas and voice will truly countRoom to learn, grow and try new things as we scaleCompetitive salary + performance bonus + product allowanceHybrid flexibility: remote with 12 in-person days each weekWhat Success Looks LikeGrowing and engaging a loyal social communityCreating content that not only looks great, but drives clicks and salesElevating our brand aesthetic and storytelling across every platformJumping on trends, testing new ideas and keeping us culturally relevantBuilding meaningful partnerships that expand our reach and brand loveCollaborating seamlessly with our founders, agencies and communityReady to be part of something special?Wed love to hear from you. Send your CV and cover letter to careers@baseskncare.co.uk or simply click the button below to apply via LinkedIn.