Job Title

Sales Director (Data Centre & AI)Check below to see if you have what is needed for this opportunity, and if so, make an application asap. Hybrid Based in Bracknell (hybrid) Permanent | Up to 120,000 + 220,000 + Car Allowance + Benefits James Adams Recruitment | On behalf of a leading UK-based Value-Added Reseller (VAR)The OpportunityJames Adams is delighted to be supporting a major UK-based VAR as they expand their leadership team within their thriving Data Centre & AI division.We are seeking a highly experienced and strategic Data Centre & AI Sales Director to drive growth across this critical business unit. This is a fantastic opportunity to join an established and fast-growing organisation with deep partnerships across key Tier 1 vendors, including Dell, HPE, IBM, Cisco, NetApp, Pure Storage, and Lenovo.You will play a pivotal role in shaping and executing the sales strategy, building client relationships, and leading a high-performing team to deliver exceptional outcomes for enterprise customers.Key ResponsibilitiesOwn and deliver the Data Centre & AI sales strategy aligned to business objectives and market opportunities.Lead, coach, and inspire a growing team of sales professionals focused on Data Centre solutions, AI, and emerging technologies.Build and deepen relationships with Tier 1 vendors (Dell, HPE, IBM, Cisco, NetApp, Pure Storage, Lenovo) to drive joint go-to-market success.Engage and consult with Enterprise, Mid-Market, and Public Sector clients on their Data Centre modernisation and AI transformation journeys.Develop and manage pipeline, forecasts, and performance metrics, reporting directly into the Commercial Leadership Team.Stay at the forefront of industry trends across AI, Edge, Hybrid Cloud, Hyperconverged Infrastructure, Storage, and Networking.Represent the company at industry events, partner forums, and client meetings to raise brand profile and drive new business.What Were Looking ForProven experience in a Sales Director or equivalent leadership role within VAR, IT reseller, or IT solutions 'services sector.In-depth knowledge of Data Centre, Hybrid Cloud, AI, and Emerging Technologies.Strong existing relationships or proven track record working with Tier 1 vendors (Dell, HPE, IBM, Cisco, NetApp, Pure Storage, Lenovo).Strong leadership and team development skills able to build, scale, and inspire high-performing teams.Excellent commercial acumen with a strategic mindset.Ability to engage confidently with C-level clients and vendor stakeholders.Passion for innovation and delivering client outcomes.Why Join?Join an ambitious and fast-growing VAR with deep vendor partnerships and an enviable client base.Opportunity to lead and shape a key strategic business unit within the company.Excellent earning potential with competitive salary, bonus, car allowance, and benefits.Hybrid working with HQ in Bracknell and flexible arrangements.Supportive leadership team and a positive, collaborative culture.Ready to take the next step?If you are a commercially astute and passionate Sales Leader looking to make an impact in the Data Centre & AI space, wed love to hear from you.