Job Title

Senior Brand Manager Western Europe (France & Benelux) Location: North of London/Hybrid Package: 60K-65K plus 6K car allowance and bonus Ref: TP441425 UK-based (with regular European travel) | Global FMCG Brand | Purpose-Driven Business FLUENT FRENCH ESSENTIAL Excited to shape the future of a purpose-led brand in Western Europe? Join a leading FMCG company known for its iconic brands and make a real impact in a senior marketing role Develop and deliver innovative brand plans and initiatives to drive growth across Western Europe Work within close-knit team focused on the UK and international markets Our client, a major FMCG player, is seeking an experienced and passionate SBM to drive the success of its key brand across Western Europe.Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.This is an exciting opportunity to join a dynamic marketing team and play a key role in shaping the future of this much loved and delicious brand, driving consumer love, market penetration, and sustainable commercial success.What You'll Do: Developing and delivering annual brand plans, growth initiatives and EPD/NPD projects to achieve ambitious objectives in the key French and Benelux markets Leading cross-functional teams to ensure successful execution of brand plans Maintaining a deep understanding of the consumer and ensuring their needs are at the heart of all activities Ensuring all consumer touchpoints effectively communicate the brand personality and tone of voice Monitoring and analysing brand performance at market, segment, and customer levels Managing the brand P&L and providing input for annual and long-term forecasts Overseeing the development of creative content, ensuring alignment with the brand's comms platform Managing relationships with media planning/buying agencies to deliver exceptional value and impact in each market Working closely with Sales, Category, and distributor teams to drive retail impact and secure support for key initiatives Working closely with the Global Innovation Team to manage the brand portfolio and deliver innovation plans What Youll Bring: Proven experience in FMCG brand management, with a focus on Western European markets Fluency in French essential; strong understanding of consumer and retail dynamics in France & Benelux A consumer-first mindset with the ability to translate insights into commercially successful plans Strong project management skills and ability to lead diverse, cross-functional teams Experience in communications planning across all media channels, and shopper & trade marketing Track record of developing and launching successful innovation, range extensions and EPD Exceptional communication and influencing skills, with the ability to build strong internal and external relationships Creatively-driven approach, with excellent storytelling skills Fluency in French and English Passion for the FMCG industry and a genuine commitment to making a difference through purpose-driven brands Business Culture We believe that great marketing creates real brand valueand that brands can and should make a difference.We're a lean, agile team that values creativity, accountability, and long-term thinking.We take pride in what we do and treat every project like it's our own.If you are an ambitious BM or experienced SBM with a passion for driving growth, we want to hear from you.To apply for this, please apply via LinkedIn, or send your CV to Adam Tarsh at adam@tarshpartnership.co.uk