Wetherby Laroc Group is a successful and independent manufacturer of performance building products and systems. Established for over 45 years, we have supplied our innovative and market-leading products to the UK construction and renovation sector, as well as providing our technology partner manufacturing service, from our state-of-the-art facility in Dalton, North Yorkshire.Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.The Role:Due to continued expansion, we are looking for a proactive, commercially minded Senior Marketing Executive to join our dynamic marketing team. This role is ideal for an experienced marketing professional with a strong background in digital and traditional marketing who is looking to take ownership of campaign delivery, content strategy, performance analysis, and contribute directly to the continued growth of our brand.You will play a key role in executing integrated marketing strategies across all channels, supporting large-scale projects, and identifying opportunities for brand and business development. You need to be confident in your marketing abilities, passionate about data-driven performance, and capable of managing multiple priorities in a fast-paced environment.Key ResponsibilitiesLead and support the development and execution of integrated marketing campaigns across digital and print, including:Website development and managementSEO strategy and implementationPPC campaigns and trackingContent planning and creation across formatsDesign and production of event and training collateralPaid social advertising (Meta, LinkedIn, TikTok, etc.)Organic social media management and community engagementEmail marketing and campaign automationAdvertising (print/digital) and PR coordinationDesign and sourcing of print collateral and branded merchandiseConduct in-depth weekly and monthly performance analysis of digital campaigns (SEO, PPC, Paid Social, Email etc), identifying key insights and areas for improvementMaintain and segment marketing email databases, ensuring GDPR compliance, and build targeted email campaigns with measurable KPIsCarry out monthly competitor, customer, and market analysis to support strategic decision-making and identify new growth opportunitiesPrepare comprehensive monthly reports covering campaign performance, audience insights, and channel effectiveness for key stakeholdersStay ahead of industry trends, platform algorithm updates, and best practices across digital channels, recommending innovative improvementsEssential Skills and ExperienceMinimum 5+ years of hands-on experience in a similar marketing role, either in-house or agency-sideProven experience managing multi-channel marketing campaigns with measurable resultsStrong knowledge and experience in:Meta Business Manager & Ads ManagerLinkedIn Campaign ManagerX for Business, YouTube Ads, TikTok for BusinessGA4, GSC, and GTMWordPress website managementEmail & CRM platforms (e.g., Mailchimp, Campaign Monitor, HubSpot, etc.)SEMrush or similar SEO toolsAdobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalentMicrosoft Office (PowerPoint, Word, Excel)CIM, Meta, and/or Google certifications are highly desirableStrong analytical mindset with the ability to extract insights and turn data into actionable strategiesOutstanding written and verbal communication skillsMeticulous attention to detail and ability to manage deadlines and competing priorities with minimal supervisionHighly motivated, self-starter with a passion for marketing innovation and continuous learningWhat We Offer30,000 - 40,000 per annum + bonusA fast-paced, supportive, and collaborative working environmentOpportunities for career development and professional trainingCompany eventsCompany pensionCycle to work schemeEmployee discountOn-site parking
Job Title
Senior Marketing Executive