Job Title

Location: Primarily remote, with occasional in-person days in London for planning, collaboration, or problem solvingType: Full-TimeSalary: £60,000–£70,000 (depending on experience) + performance-based bonuses.About The Hippie ShakeFounded in 2016, The Hippie Shake is a fashion brand creating heirloom-worthy pieces designed to be loved and worn forever. As a small, founder-led team with big ambitions and a growing global community, we’re entering an exciting new chapter — and looking for someone special to help us write it. With a baby joining our family this autumn and a brand to nurture and scale, we’re looking for a strategic, analytical and operationally minded General Manager to work closely with the founders and lead the day-to-day business – ensuring we can grow sustainably and creatively.The RoleThis is a broad, high-impact role that spans revenue growth, operational efficiency, and strategic execution. We're on the lookout for a hands-on leader who can take the reins on day-to-day operations while driving sustainable, data-backed growth across all areas of the brand.You’ll work closely with us (Naomi & Ben – co-founders), guiding freelancers, agencies, and partners to bring capsule launches to life and keep everything flowing. You’ll be the kind of person who can spot what needs doing, take ownership, and make decisions with clarity and care — freeing us up to focus on vision, design, and the bigger picture. You’ll bring proven experience growing a fashion or e-commerce brand and know how to connect the dots between marketing, ops, product, and performance.ResponsibilitiesGrowth & PerformanceOwn e-commerce performance – analysing sales, traffic, conversion, AOV, and retentionWork with our digital agency and social freelancer to optimise paid/organic performanceKeep the marketing calendar sharp and strategic – from email flows to capsule launchesEnsure ad spend, channels and customer journeys are aligned with brand goalsUse insights and analytics to guide smart decisions across the funnelOperations & Project ManagementLead the day-to-day: coordinating capsule launches, product timelines, and agency handoversManage communication between our garment technologist, 3PL and creative leadsOwn timelines and launch execution — keeping everything moving without chaosSpot inefficiencies or blockers and fix them with pragmatic, systems-driven solutionsOptimise internal workflows and processes — from content planning to stock flowLeadership & CommunicationAct as the central link between all partners — holding freelancers and agencies accountableSupport and empower the founders by removing daily stress and decision bottlenecksContribute to a positive and collaborative culture rooted in creativity and careReporting & StrategySet up and maintain weekly performance dashboards – giving visibility into key metricsTrack budget performance, campaign ROI, and product/category insightsFlag opportunities or risks early – and make recommendations backed by dataSupport in forecasting, goal-setting and strategic planning alongside the foundersYou’ll Thrive in This Role If...You’ve helped grow a fashion, lifestyle or ecommerce brand (ideally £1m–£10m revenue)You’re confident managing both creative processes and operational executionYou’re analytical – but not robotic. You trust your gut and your spreadsheetsYou’ve worked with freelancers, agencies, and internal teams – and made it feel seamlessYou love streamlining chaos – calendars, folders, assets, Slack channels and moreYou have a good grasp of Shopify, Klaviyo, Google Analytics (or equivalents)You’re calm, capable, and kind – especially when things go a bit sidewaysYou’re highly organised, proactive and a natural problem-solverBonus Points For...Previous roles like Head of Ops, Ecom Manager, GM or Fractional COOA background in small/startup brands, especially those with a creative coreExperience with ethical/sustainable production models or circular fashionA personal love of vintage & the 60s/70sImplementing tools, systems or SOPs in a growing teamWhy Join Us?Be part of an independent brand with a loyal community and standout aestheticWork closely with passionate founders who genuinely care about creativity, culture and valuesFlexibility around location, schedule and how you work bestMake a real impact — your ideas and leadership will shape the future of the brandA slower, more thoughtful approach to fashion – one that values quality over hypeEvery order plants a tree – and every piece is crafted to be loved, not landfilledHow to ApplyEmail us at with:Your CVA short note (max 300 words) on why this feels like your next moveAny relevant links (LinkedIn, portfolio, case study, etc.)