Job Title

Senior Paid Media Specialist / Senior Digital Marketing Manager Location: Hybrid (Norfolk HQ) Flexible working options available Salary: Circa 55-65,000 monthly bonus (based on company performance) Full-time, Permanent Are you ready to own a high-performing paid media strategy in a business thats investing heavily in digital growth? Our client, a British B2C & D2C specialist retailer, is looking for an experienced Senior Digital Marketing Manager to take full ownership of digital activity including leading their paid digital strategy from the ground up.Do you have the skills to fill this role Read the complete details below, and make your application today.If youre commercially minded, results-driven, and ready to make a real impactthis role is for you.What Youll Do: Lead the strategy, execution, and optimisation of paid media campaigns (Google Ads, Meta, Bing).Manage a PPC budget of 25k/month with the potential to grow significantly based on results.Analyse campaign performance and drill into keyword conversion data, attribution gaps, and drop-off points.Lead and collaborate closely with the internal marketing team across SEO, content, B2B marketing, and web development.Shape a full-funnel strategy that goes beyond clicks to focus on quality leads and conversion.Use HubSpot and other tools to close the loop between leads and actual business outcomes.What Were Looking For: Solid PPC experienceyou'll understand the nuts and bolts as well as how to put together a strategy Proven success managing paid media budgets and driving ROI.Strong working knowledge of Google Ads (essential), with hands-on exposure to Meta, Bing, or LinkedIn.Commercially aware, with experience in Retail / B2C Comfortable with test-and-learn environments and constant optimisation.Familiarity with HubSpot or similar CRM tools is a big plus.Collaborative, analytical, and confident presenting actionable insights.Integrated/360 digital marketing skills Integrated offline marketing experience will be a bonus What Success Looks Like (36 Months): Stabilise performance and generate predictable ROI from paid spend.Implement full-funnel tracking and improve conversion visibility.Help the business model media spend vs.revenue generation accurately.Identify why 30% of leads go uncontacted and help improve funnel health.Why Apply? High Impact Your work directly influences revenue and strategic decisions- reporting into a Director.Ownership & Autonomy This isnt an agency briefing role.Youll run the paid strategy end-to-end.Budget to Work With 25k/month currently, with room to grow significantly if performance scales.Collaborative Team Work alongside a warm, friendly team.Realistic Expectations Leadership understands digital takes iteration.Theyre looking for smart execution and insight, not miracles.Growth/Career Potential The business is scaling and willing to invest in the right person for the long term- Head of Digital Marketing is a realistic next step within the business.Flexibility- ideally you'll be able to get to the Norfolk office a few times a week, but if you're based further afield, less often is totally fine too.If you want to make your mark in a role where paid media is a priority , and your decisions directly impact revenuelets talk.Apply now or message for more details.