What is THIS? THIS is a high-growth, VC-backed emerging leader in producing plant-based food. Meat-alternatives, to be exact. In fact, if were being reallllly exact our products are at the leading-edge of the plant-based sector in terms of taste, texture and appearance. Heres our insta, for a quick stalk - www.instagram.com/this.uk Its worth mentioning that since our launch in June 2019, the company has experienced extremely significant growth in revenue. In 2023, THIS topped The Grocer and Alantras annual Fast 50 list, a ranking of the countrys fastest-growing food and drink companies on two-year sales growth. We have strong aspirations to continue this growth trajectory as we aim to be the number 1 plant-based brand in the UK and beyond and we believe we have the team and investment to achieve this. Why are we doing THIS? Andy and Pete are our co-founders and their last job entailed selling tonnes (literally tonnes) of meat. Then they felt bad. Also, they felt like meat-alternatives werent really for people who love the taste of meat. So theyve basically ended up making THIS for themselves, but theyd love other meat-lovers to give it a go too. THIS is a game-changer. At our core, our vision is to have a world where animals arent food and the environment is protected. Our mission statement to guide us to getting there is: We will lead a revolution with our ridiculously delicious and nutritious plant-based food. Whats with this role? Youll be the glue that holds our marketing team together: managing our communities, sorting our newsletters, keeping partners happy, and making sure our digital and IRL presence is just as sharp as our brand voice. Youre a multitasking marketing wizard, equally at home writing a killer subject line, sending out samples, or planning how our socks should look (yes, branded merch is on the table). Expect variety. Expect ownership. What will you be getting up to? Community Management Keep the convo going across Instagram, TikTok, and beyond. Reply with sass, substance, or both. Keep our fan base laughing and growing. Supporting Content Creation Help produce bold and fearless content that makes people stop scrolling. Newsletters Draft, schedule, and send our monthly consumer & retailer emails. Customer Service Answer questions, fix problems, and turn curious carnivores into loyal fans. Digital Sampling Independently organise our digital couponing like a pro and report on the performance. Partnerships Assist with brand collabs, events, and influencer outreach. Champion our brand and help us make friends in the right places. Food Service Coordination Assist the food-service team in spreading and championing our plant-based mission to pubs, restaurants, and more. That means menu inspo, organising trade show and content creation. Sampling Assist with getting more product out the door by supporting the PR and Influencer send outs. Analysis support help the team to understand the so what analysis e.g. brand health check and post campaign analysis General team support Be the glue that holds us all together and keep things ticking over. What are we looking for? 2-3 years of experience in a marketing role, ideally in food, FMCG, or lifestyle brands. Youre looking for a role which can get you ready for the next step. Determinedly organised and efficient. Youre confident, proactive, ambitious and can take a half-baked idea and turn it into something. Obsessed and persistent with getting the details right even the ones no one sees. Youre opinionated and outspoken in all the right ways - youve got a point of view, and youre not afraid to use it. You care about making our world a better one to live in. Bonus points if: Youve gone viral (on purpose or accidental). You have a knowledge of AI in the marketing space. Alignment with our company values: Be Kind: We support and include each other, were honest and give feedback, were considerate and act with love and trust, we have fun, and we look after the planet. Be Brave: Were adaptable and embrace change, were resilient and have a growth mindset, we think creatively and speak up, we change course if we need to, and we learn and grow. Be Focused: We always drive towards our mission and vision, we make sustainable long-term decisions, we deliver for our consumers by prioritising the right things, we think business-minded - brand and consumer, and we own our own roles. Be Passionate: Were ambassadors of our company and products, were THIS geeks and experts, were purpose-led, and were aware of our impact on the outside world. From our side A competitive salary that fairly recognises your experience and potential. 25 days paid Holiday Allowance, plus the 8 bank holidays, plus 1 paid Wellbeing Day a month to take off to dedicate to yourself. Thats a total of 45 paid days off per full year we care about our teams wellbeing, so we make sure you have time to fully switch off, rest, and recharge. Hybrid working 3 days (Tues, Wed, Thu) in the office Flexible working hours Were not a 9-5. Our focus is on your ability to deliver for the business, not your ability to keep strict working hours. Private healthcare Life assurance Mental health support- the company pays for Spill, a mental health wellness provider that gives everyone access to mental health resources, and free therapy sessions. Access to our Freebie Freezer so you can eat as much of THIS as you fancy. The chance to have a meaningful impact As a relatively small, albeit growing, team youll be exposed to, and have the chance to contribute towards, challenges and projects at all levels and in all areas of the business. A good idea is a good idea, regardless of the experience or seniority of who came up with it. Wed love to hear from you, so feel free to apply with your CV and well get back to you as soon as we can! THIS Equity, Diversity and Inclusion hiring commitment We are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels a true sense of belonging. We celebrate the unique backgrounds, perspectives, and experiences of all our team members and strive to create an environment that encourages authenticity, collaboration, and growth. We actively encourage applications from individuals of all backgrounds, particularly those underrepresented in our industry. If you need any adjustments to the recruitment process to help you perform at your best, please let us know were here to help you.
Job Title
Marketing Executive