Job Title

Data Strategy Director Media Agency Are you a media-savvy data leader who thrives at the intersection of audience strategy, martech and customer insight? This forward-thinking media agency is seeking a Data Strategy Director to lead cutting-edge customer data initiatives for some of the UKs biggest retail brands.The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.Sitting between strategy and activation, this role is all about turning complex data into actionable audience-first plans that drive real business outcomes.Salary to 80,000.3 days p/w in the London offices required.What youll be doing: Owning and evolving audience strategy using 1st, 2nd and 3rd party data Collaborating with specialist media and tech teams to connect insight with activation Working hands-on with CDPs, DMPs, and ad/mar-tech platforms (some SQL exposure useful) Storytelling with data extracting insights and shaping them into impactful strategic recommendations Partnering directly with clients to lead audience innovation and refresh customer engagement blueprints What makes this role stand out: Work with one of the UKs most advanced, data-mature retail advertisers Join a fast-growing consultancy team within the agency, blending strategy and transformation Exposure to a multi-brand ecosystem and the chance to shape long-term data roadmaps About you Extensive experience in developing and implementing data strategies within a complex, multi-brand organisation, ideally within the retail, e-commerce, or loyalty sectors.A deep understanding of customer data platforms (Adobe, Salesforce etc), data management platforms (DMPs), marketing technology ecosystems, and advanced analytics tools.Proven ability to translate business objectives into clear and actionable data strategies.Strong understanding of audience segmentation methodologies, customer profiling, and data-driven marketing techniques.Experience in developing and implementing measurement frameworks to assess the impact of data-driven initiatives.Excellent communication and presentation skills, with the ability to articulate complex data concepts to both technical and non-technical audiences.Strong stakeholder management and influencing skills, with a proven ability to build relationships and drive consensus across diverse teams.A strong understanding of data privacy regulations (e.g., GDPR) and ethical data handling practices.A strategic thinker with a passion for leveraging data to drive customer engagement and business growth.If youre passionate about customer data, tech-enabled media, and creating smart, joined-up strategies, this ones for you.