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Job Title


Holiday Park General Manager


Company : Verdant Leisure Limited


Location : Coldingham, Scotland


Created : 2025-06-18


Job Type : Full Time


Job Description

Verdant Leisure is a dynamic and growing holiday park operator with 14 beautiful locations across Scotland, Northern England, and North Devon.Were looking for an experienced and driven General Manager with a background in the holiday park sector to lead the operations at not one, but two of our beautiful parks on the Berwickshire coast: Coldingham Bay and Scoutscroft Leisure Park.Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Together, these parks offer over 300 pitches, welcoming a mix of holiday homeowners, accommodation and touring guests with camping pods and two fantastic bar & restaurant venues, including The Drift Inn, which opened in 2023.Salary: CompetitiveContract Type: PermanentHours: Full-time over 5 days a week. Will include working evenings, weekends and bank holidays.Location: Coldingham Bay Leisure Park, School Road, Coldingham, Eyemouth Berwickshire, TD14 5NTScoutscroft Leisure Park, St Abbs Road, Coldingham, Eyemouth, Berwickshire, TD15 5NAAbout the role: As General Manager, youll be at the heart of both parks success - leading the team, ensuring operational excellence, and delivering unforgettable guest experiences. Youll work closely with Heads of Department to inspire and develop high-performing teams, champion the Verdant values of positivity and care, and drive strong commercial results.This is a hands-on leadership role where no two days are the same and where your enthusiasm, vision, and resilience will shape the future of two outstanding leisure destinations.Typical duties and responsibilities include:Ensuring the smooth running of the park, identifying new opportunities to drive greater efficiency and improve performance.Responsibility for managing, monitoring, controlling and delivering the annual park budget and operating profit targets, including capital expenditureDeveloping and implementing strategies to increase year on year sales across all departments and achieve agreed gross profit margins.Maximise holiday home sales, whilst maintaining a high quality sales process in line with company guidelines and maintain excellent relationships with our customers through delivery of welcome meetings and eventsTo recruit, motivate and develop high performance teams focused on delivering and exceeding our owners and guests expectations.To safeguard all licences on the park, e.g. site licence, liquor licence etc, to ensure that park operations meet our legal obligationsPlanning the work of the team, prioritising as appropriate and ensuring the best use of resourcesProtecting and maintaining the companys assetsAbout the person: As General Manager, youll be the driving force behind both parks success, responsible for every aspect of the day-to-day running of our holiday parks.From ensuring compliance with legislation and company policies to driving profitability and delivering standout guest experiences, no two days will be the same. Youll work closely with your Heads of Department to lead, motivate, and develop a passionate team, making sure every guest and holiday homeowner enjoys the very best of Verdant. As a senior leader, youll lead from the front, bringing energy, positivity, and a solutions-focused approach, while nurturing a supportive, people-first culture across the parks.Youll bring:Significant experience managing holiday parks (multi-site or complex operations a bonus)Strong leadership and team development skillsCommercial acumen, including budgeting, P&L responsibility, and capital projectsConfidence in sales and customer engagement, especially around holiday home ownershipExperience across leisure, hospitality, and accommodation functionsA flexible, positive attitude and a passion for delivering memorable customer experiencesWhy join us: When you join Team Verdant, youll become part of a passionate, dedicated group of people who genuinely care about what they do and about each other. Were proud of our supportive culture, our beautiful locations, and the opportunities we offer our teams to grow, thrive and celebrate success together.As General Manager, youll enjoy a range of brilliant benefits, including:A performance-related bonus packageOn-park accommodation (if required)33 days annual leave (inclusive of bank holidays), rising to 36 days over three years of serviceUp to 30% off park breaks for you, your family and friends, plus last-minute getaways from just 99Discounts on park facilities including restaurants, leisure and activities24/7 confidential counselling and advice support lineRegular recognition and reward, annual team celebrations, and basically any excuse for cake, biscuits and celebration!Involvement in company-wide initiatives that make a difference, such as our Green Champions and Charity Champions programmesOngoing training and development to help you reach your potential and progress in your careerAbout the Company: Verdant Leisure own and operate holiday parks in some of the UKs most picturesque spots across Scotland and England. Each of our parks are unique with plenty to offer, whether its beach-side or countryside, self-catering holidays or holiday home ownership, entertainment in our bars and restaurants or a relaxing swim in our pools. We are passionate about our customers and work hard to ensure they have the best possible experience at our parks.Verdant Leisure is an equal opportunities employer and a member of the Disability Confident scheme. Please contact us if you require any information in an alternative format.At Verdant Leisure, we dont just offer a jobwe offer a role where your energy, leadership, and ideas will help shape unforgettable holiday experiences. Come and be part of something special.Want to know more? Give our HR team a call on 01524 239665 or head on over to our careers page to see what being a member of Team Verdant is all about: www.verdantleisure.co.uk/join-team-verdant