Job Title

As a Product Marketing Manager, you will lead the positioning, go-to-market (GTM) strategy, and lifecycle marketing for our client's core products and services.If you think you are the right match for the following opportunity, apply after reading the complete description.You will act as the voice of the customer, collaborating across product, growth, and creative teams to develop compelling, data-driven campaigns that drive adoption, engagement, and loyalty. This role blends the strategic vision of a product leader with the creative flair of a storyteller.Ideal background is FS/Fintech/Crypto. ResponsibilitiesStrategy & PositioningDevelop and own the product marketing roadmap for assigned product linesCreate clear, differentiated messaging and value propositions to stand out in competitive marketsDefine and refine target audiences, user personas, and customer journeys to inform marketing strategiesLaunch ExecutionLead GTM strategies for new features, products, or services, coordinating with cross-functional teams including product, design, communications, and growthProduce engaging marketing assets for channels such as websites, email, social media, in-app content, and videoPartner with PR, content, and community teams to amplify launches and maximize external impactCustomer Insights & Market IntelligenceConduct market research, competitive analysis, and user feedback studies to shape product and marketing strategiesPerform customer interviews, surveys, and usability tests to uncover actionable insightsTranslate insights into recommendations for product improvements and messaging optimizationGrowth & RetentionCollaborate with lifecycle and growth teams to design campaigns that drive customer acquisition and retentionOptimize onboarding processes and conversion funnels through data-driven experimentsIdentify opportunities to enhance user engagement through new features, promotions, or incentivesPerformance & ReportingEstablish key performance indicators (KPIs) to evaluate the success of marketing initiativesMonitor and report on campaign performance using analytics platforms (e.g., Google Analytics, Mixpanel, or similar)Iterate on strategies based on data insights and customer feedback to continuously improve outcomes