Job Title

The ITALSPIRITS Trade Advocacy role is pivotal in driving brand growth by establishing market presence and engaging with key industry leaders. Youll be the face and voice of the brand in the on-trade, building meaningful relationships, driving visibility, and supporting bartender and trade communities across key markets. As an advocate, you will elevate our brands by increasing awareness, delivering masterclasses, forging partnerships with industry influencers and emerging talent, and leveraging your network to build loyalty and drive conversion across the on- and off-trade sectors.Find out if this opportunity is a good fit by reading all of the information that follows below.With a solid understanding of bar business operations, you will bring credibility and provide actionable coaching on success strategies in your region.Brands:Italicus and SavoiaAudience:Trade gatekeepers including on-premise accounts, bartenders, distributors, and ABV field teamsChannels:Independent on-premise accounts, national on-premise chains, trade groups, and trade eventsQualificationsMinimum 24 years experience in spirits and/or trade within the EU marketStrong knowledge of spirits, including production and category insights. Cocktail knowledgeProven hospitality experience with a talent for creating memorable guest experiencesWell-established trade network in the spirits industryActive and thoughtful social media presence with a good grasp of content engagementAbility to travel up to 50%Excellent self-organization and time management skillsTrade Advocacy, Education & EventsAct as a leader within the local trade community; build consistent relationships with local trade groups and thought leadersProactively organize and host innovative trade programming that educates, samples, and builds affinity for our brandsServe as host or keynote speaker at high-profile trade eventsConduct account visits regularlyExecute portfolio trainings, guest shifts, and bar tours in coordination with local sales teams to drive visibility, quality, and availability in key accountsField Program ExecutionDeliver KPIs focused on awareness, loyalty, and conversion across targeted channels. KPIs include trade education, accounts visits, events, group engagement, and distributor collaborationBring brand and team priorities to life across all channels.Collaborate with division leads to develop account lists in focus markets, to increase menus listingsBuild and maintain strong relationships with local distributors and advocacy teams; present brand initiatives and trainings at relevant sales meetingsMaintain commercial awareness. Identify key accounts and focus markets, working with divisional leads to grow menu presence and product listings.Educate partners on cocktail strategy to support brand messaging, enhance quality, and increase velocityCollaborate with Sales teams and key influencers in your regionAdministrative ResponsibilitiesTrack and report on KPIsManage expense reporting and stay within budget set by managementSubmit monthly program recaps and competitive insights reports on industry trendsOther DutiesAttend regular meetings with the management team to share insights and inform programmingAssist with drink strategy when neededMaintain a strong social media presence and contribute to digital amplification, content creation, and programming executionPlan, execute, and manage trade shows, events, and special projectsensuring documentation and best practice sharingKey Points of ContactOn-Trade Director, Brand Ambassadors, and Marketing TeamAccount Sales Representatives (via local distributors)Chain Sales Representatives (via local distributors)Trade Groups in focus marketsDesired CharacteristicsStrong communicator with the ability to present ideas persuasively and build consensusFinancially astute with experience in budgeting and expense trackingTeam player with the ability to work collaboratively across departments, personalities, and markets to ensure program consistencySalary dependent on experience, with a range of 40-45 K