Job Title

ABOUT GUIDEBOOK:Guidebook is a simple yet powerful event management software that lets you promote your event, manage registration and create an app in four easy steps with no technical skills required.Thousands of organizations across the globe use Guidebook to create mobile applications for events, university campus open houses, venue guides, onboarding for associations, corporate training and so much more. These apps help people stay organized, connect with their peers, and access more information - but it doesn’t stop there.Our mission is to support the people who bring people together - event organizers. Events have never felt more important in building connections and helping shape and change minds in today’s fractured world. We are a driven team on a mission to elevate event experiences for everyone – and believe we can accomplish that while highly valuing balance, togetherness, and fun!ABOUT THE JOB:You’re a hybrid thinker—a digital designer with a marketer’s mindset. You know how to make websites not just look good, but perform well. With a deep understanding of Webflow and a knack for intuitive user experience, you can confidently manage and optimize a site like , bringing both creative flair and strategic insight to the table. You’re equally at home collaborating with marketers, salespeople, and developers, and you’re excited to see your design choices translate into measurable business results.In this role, you’ll take ownership of Guidebook’s web presence—rebuilding and maintaining our site in Webflow, supporting our martech integrations, and contributing to brand-aligned marketing design projects. You will play a central role in executing and iterating on digital strategies that drive awareness, conversions, and engagement.Our ideal candidate blends strong visual design skills with technical chops. You understand how SEO, user experience, and design intersect—and you’re always looking for ways to improve site performance, conversion rates, and brand consistency. Experience in a fast-paced, collaborative B2B or SaaS environment is a big plus, especially if you’ve juggled multiple marketing initiatives at once.WHAT YOU'LL DO:Own and manage the Guidebook marketing website in Webflow, initially leading on a re-design and re-development project and then making updates and improvements as neededCollaborate with marketers to build landing pages, optimize user flows, and support campaign launchesApply technical SEO best practices to ensure discoverability and performance across pagesManage the Guidebook Blog on WordPressUse your HTML, CSS and Javascript skills to help manage our WordPress blog, and support important integrationsProactively suggest and implement website improvements based on data, benchmarks, and user experience trendsDesign visually compelling digital assets and maintain brand consistency across web and marketing materialsContribute to the development of social and paid campaign assets where neededHelp connect web performance to marketing KPIs, including traffic, conversion rates, and SEO rankingsManage projects alongside the marketing team within a structured project management process using two-week sprints in JiraBring a creative and analytical lens to problem-solving—balancing great design with measurable resultsTHE IDEAL CANDIDATE:3+ years of digital or marketing design experience, with a strong portfolio of Webflow design and development projects.Experience building and implementing design systems in Webflow.Demonstrated experience managing and optimizing a B2B marketing websiteProficient with HTML, CSS and Javascript - supporting our WordPress blog, and integrations with marketing platforms like Marketo and Chili PiperFamiliar with technical SEO, including on-page optimization, structure, and site healthStrong design sensibility and the ability to articulate a clear point of view based on data and brand goalsExperience analyzing site performance and translating insights into design and UX improvementsCollaborative and communicative—you enjoy working cross-functionally with marketers, sales, and leadershipAnalytical yet creative—you’re eager to A/B test and refine assets to improve performanceExperience producing work through project management tools such as Jira, Asana, Monday, etcIs able to work effectively with a manager based in a remote officeBonus: Experience in a smaller B2B and/or SaaS company where you owned multiple design/development functionsBonus: Experience with Google Tag ManagerWITHIN 3 MONTHS, YOU’LL:Gain a solid understanding of Guidebook’s product, brand, customers, and website structureConduct a full audit of the website with recommendations for design, UX, and SEO improvementsEstablish relationships across marketing, sales, and product teamsBegin contributing to new landing pages and website updates using WebflowParticipate in sprint planning and align your work within the team’s 2-week cadenceUnderstand the Guidebook tone and visual identity—and begin forming ideas for evolutionIdentify low-hanging fruit to improve conversion rates and technical performanceWITHIN 6 MONTHS, YOU’LL:Take full ownership of Guidebook’s Webflow site, managing updates and improvements with autonomy - including updates to our martech integrationsTake full ownership of Guidebook’s blog on WordPress, managing updates and improvements with autonomyRegularly analyze and report on website performance—setting clear goals and benchmarksDesign and launch new campaign pages and test variations to improve engagement and lead genPartner with demand gen to create high-converting landing pages and performance-focused assetsContribute to improving project workflows and creating reusable design components in WebflowWITHIN 12 MONTHS, YOU’LL:Establish a clear connection between your work and core marketing KPIs (e.g. SEO, conversion rates, engagement)Standardize best practices for Webflow development, website QA, and marketing design operationsBuild scalable systems to support growth—templates, automation, atoms/moleculesPlay a leadership role in maintaining and evolving the Guidebook brand voice and visual identityDrive measurable improvements in performance through data-informed design decisionsBe seen as the go-to resource for high-quality, performance-driven design within the marketing teamPERKSUnlimited vacation timeStock optionsMake your workstation yours: desk customization (monitor; docks/stands; keyboards; whatever else you need to be productive)Awesome annual company retreats!EQUAL OPPORTUNITY EMPLOYER:At Guidebook, we're committed to cultivating an inclusive work environment for everyone – and we know that's best achieved, in part, with a diverse workforce. We're always working on increasing diversity across the company. If you're looking to join a team that is smart, highly motivated, and also values work/life balance, we can't wait to hear how you can add to our growing culture!We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.COMPENSATION:The salary range for this role is £60,000 to 75,000 annually (including variable quarterly bonuses), depending on relevant experience.