Job Title

About usApply fast, check the full description by scrolling below to find out the full requirements for this role.The Independent is an online news publisher that was established in 1986 as a national newspaper independent of party political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability, and to safeguard its values and journalism for the future.The Independent has always thrived through innovation and change. It was the first British newspaper to add a Saturday magazine; the first to give photography the same prestige as a news copy; the first to challenge the Westminster lobby system of closed briefings; the first broadsheet to move to the more compact tabloid format; the first to launch a concise quality compact paper; and the first and only major newspaper to pull off a successful transformation to fully digital publishing.Through The Independent, Independent TV, eCommerce, indy100, subscriptions and other reader revenues, The Independent plans to continue the work of many decades, bringing much-needed independent journalism to over 100 million unique global visitors a month, make its voice ever louder and more insistent the world over.We have an international editorial team with our main offices in London and New York.In 2024 The Independents portfolio of brands increased through a new licensing partnership with BuzzFeed Inc. to operate the BuzzFeed brands in the UK - BuzzFeed UK, Tasty, Seasoned and HuffPost UK. The additional brands echo the existing business ethos and allow for increased audiences and a further strategic diversification of revenue streams.About You A highly creative, imaginative strategic powerhouse able to take our customer growth marketing to the next level. You will be a disruptor and innovator, someone who thrives in fast-moving environments and loves to test new ideas and has an instinct for what makes audiences tick a hands-on leader with a creative mindset and a growth hackers mentality.Experienced marketeer who thrives on innovation, brand storytelling and dynamic, out of the box thinking to drive customer growthExperienced in crafting compelling propositions, developing innovative campaigns and elevating brand identity through strategic creative leadershipExperienced in delivering multi-channel, full funnel campaigns both on and off platformCreative above all else, bringing a fresh, customer-first perspectiveExcels at driving emotional connections with audiences while leveraging data-driven insights to optimise customer acquisitionA keen interest in the MarTech space and using data and technology to deliver personalised experiences at scaleExcellent communication skills, including with C-level stakeholders (both internal and external).Self-motivated, highly organised and able to work to demanding deadlines while maintain high-quality execution.Evidenced experience in building strong, lasting relationships with platform providers, marketing agencies and key internal stakeholders.Known as a trusted expert, always acting in the interest of the business.Able to work autonomously while making informed decisions in consultation with key stakeholders.Proactive and intelligent approach to problem-solving in a fast-paced environment. A brand advocate, championing all of the Independent and BuzzFeed brands in the wider marketplace.Knowledge of global digital news consumption, business models, and competitor landscapes.A willingness to continuously improve, being adaptable and agile to align working methods with the needs of the business.Clear eye for detail, with strong time management, administration, and organisational skills.Job PurposeAs the Head of Customer Growth Marketing, you will be at the forefront of scaling audiences, driving engagement and increasing revenue through innovative, data-driven marketing strategies. You will blend performance marketing, storytelling, experimentation and brand-building to create bold, audience-first campaigns that fuel subscriptions, membership, engagement and new revenue streams. You will be responsible for:Developing and executing growth marketing strategies that attract, convert and retain readers through paid, owned and earned media Leading bold, high impact campaigns that blend brand storytelling with performance-driven tactics to boost acquisition and engagement Leveraging first-party data, AI and automation to create highly personalised customer journeys across email, web, social and paid channels Continuously test, learn and optimise, running A/B tests, experiment with new channels and refine messaging for maximum impact Identifying new revenue opportunities from subscriptions and memberships to emerging monetisation models Collaborating with editorial, product, brand marketing and commercial teams to ensure customer marketing is aligned with content strategy and business goals Building and mentoring a best-in-class growth team, fostering a culture of innovation, customer centricity, creativity and rapid experimentationStaying ahead of industry trends and using cutting edge marketing techniques to drive awareness and loyalty Working collaboratively with key business stakeholders across the business to develop initiatives that increase zero- and first-party data collection and enrichment.Key Responsibilities and Accountabilities - what is delivered Deliver against your monthly and quarterly revenue targets agreed with your line manager. Deliver key projects on time and to budget Lead creative strategy, messaging and brand expression across all growth marketing initiatives Develop and execute innovative brand awareness and acquisition campaigns that inspire and engage audiences Champion bold, original ideas that position us as a leader in creative digital marketing Drive acquisition performance across recurring reader revenue streams (memberships, subscriptions, donations), support and app engagement Devise and implement imaginative offer strategies, campaign themes and visual storytelling that captivate new audiences Optimise conversion rates by creatively blending brand appeal with data-driven performance insights Develop and deliver multi-channel campaigns with a strong brand narrative, utilising paid marketing, social media, partnerships and content marketing Collaborate with product, data, brand marketing and creative teams to shape messaging that resonates with diverse audiences and enhance experiences based on insights Inspire and mentor growth marketing team to embrace creativity, experimentation and customer-centric thinkingExpected BehavioursContinuous Improvement Works in a smart, flexible and focussed way, is open to change and suggests ideas for improvements to the way things are done. Attention to detail precise reporting and communication with internal and external teams. Collaboration Builds and maintains positive and supportive working relationships with colleagues. Helps to create an inclusive and professional work environment. Building Capability Keeps own knowledge and skill set current and evolving and looks for ways to continue learning to support the achievement of business objectives. Quality Service Delivers high quality and efficient service and takes account of the diverse customer needs and requirements when looking at ways to improve service quality. Responsive Delivery - Works to agreed business goals and objectives and deals with challenges in a constructive and responsive way. Takes personal responsibility for quality of outputs. Diversity, Equity and InclusionWe champion diversity in our teams and in our reporting. As a growing and global brand, we must have a workforce thats more representative of our readers, viewers, clients and partners, and a workplace that creates a sense of belonging for everyone.We are committed to hiring and developing a diverse workforce regardless of background, and we support our people to thrive in their careers here.The Independent is an equal opportunities employer, if you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.Our values you will deliver across all our valuesInclusive: We champion diversity in our teams and in our reporting. Working as a team, we put transparency and effective communication at the heart of everything we do.Innovative: From the very beginning, The Independent has been breaking the mould. We take risks and are always looking to try new ideas in pursuit of excellence.Independent: Nobody tells us what to think; we make up our own minds and arent afraid to do things differently. Like our readers, we value honesty and integrity above outside influences.