Job Title

Job specification  “We empower brands to win, with positive and Responsible Creative™.”   We are a purpose led creative business that uses powerful brand shaping thinking to solve problems and realise ambitions more sustainably (where possible), one project at a time.  As a B Corp agency, we create responsibly, through strong principles and a vibrant, inclusive creative culture.   We call our creative process Responsible Creative™. This encompasses everything we do on a day-to-day basis, it empowers us as individuals and a collective to make a positive impact through our work.   We have embedded the principles of B Corp into our business, and this supports our strategic thinking and culture.  United Nations Sustainability Goals (UN SDGs): This role supports The Onlii’s commitment to 7 of the 17 UN SDGs, with a focus on Gender Equality, Decent Work and Economic Growth, Industry, Innovation and Infrastructure, Reduced Inequalities, Responsible Consumption and Production, Climate Action, and Partnerships for the Goals. Goals will be set within your PDR review / induction process, with specific targets against the UN SDGs, that align with our business strategy.   Our values: Authentically Brave - We speak up, show up, and stand up — with courage, honesty, and purpose.  Responsibly Creative - We create with care, challenge with curiosity, and design for impact.  We Grow Together! - We learn from each other, lift each other, and succeed as one. Job role: Creative Lead  Reporting to: Creative Director Department: Creative  Location: Hybrid / Leeds  About the job: As a Creative Lead, you will play a key role in initiating and driving creative projects through to completion. You will work closely with the creative director. mentor team members and delegating when appropriate to elevate the creative offering at The Onlii. This position involves crafting compelling campaigns and visual narratives to a high standard. Creating with a ‘concept first’ approach across brand, content, stills and motion and design in the retail sector, while upholding the company's commitment to sustainability and strategic excellence. As a key member of the creative team, you will champion team development, have business awareness, and be proactive with team development and creative upskilling. You will encourage a collaborative and proactive environment that ensures creative excellence and aligns seamlessly with the company’s strategic goals. Key Responsibilities: Creative Leadership: Spearhead creative strategies and concepts that effectively communicate client’s brand ethos, particularly in the retail sector. Lead the creative phases of campaigns from concept through to completion. Project Contribution: Supported by the Creative Director you will take a leading role in the development of campaigns, ensuring alignment with the target audience and the company’s sustainability values. Team Development: Mentor and develop the creative team members, promoting a culture of innovation, sustainability, and continuous improvement. Collaborative Teamwork: Partner with multidisciplinary teams to deliver cohesive and innovative solutions. Offer input and support to cross-functional project teams as needed. Brand Advocate: Ensure all creative work reinforces the client’s brand strategy, staying fresh, innovative, and aligned with brand guidelines. Professional Development: Pursue continuous professional growth to stay at the forefront of design trends, particularly in the retail industry.  Team Development & Mentorship: Lead, and inspire your direct reports as part of a high performing team, fostering a culture of growth, learning, and inclusivity. Monitor industry trends, adapting processes and team skills to remain competitive and innovative. Identify skills gaps and work with the Creative Director to implement development plans, providing coaching and mentorship.  Equity, Equality, Diversity, and Inclusion (EEDI) At The Onlii, we are committed to fostering a culture that values equity, embraces diversity, and ensures inclusion across all levels of our organization. As a fundamental part of this role, you will: Actively contribute to an environment that respects and includes every voice. Recognize and address unconscious bias in decision-making and interactions. Promote inclusive practices and champion equitable opportunities in all aspects of your work. Support and uphold The Onlii’s commitment to EEDI principles, ensuring that these values are reflected in both your personal actions and team culture.  Person specification: Skills Proven ability to lead and inspire creative team members. Strong strategic and conceptual skills with a deep understanding of brand development, particularly in retail. The ability to execute and design concepts to the highest standards. Excellent communication and presentation skills, capable of articulating creative vision and engaging both clients and team members. Strong ownership of process and quality with the ability to delegate and manage time well. Expertise in design principles and creative execution, with the ability to deliver visually compelling work. Adept at using Adobe Creative Suite Strong communication skills to articulate creative concepts and collaborate effectively across teams.  Experience Minimum of 7 years in a creative role within an agency environment. Experience in the retail sector, with a successful track record of developing compelling creative campaigns. Proven experience in an agency setting, demonstrating capability in high-level creative execution. Experience working under the guidance of the Creative Director, contributing to successful campaigns.  Attitude At The Onlii, our values are more than wordsthey define who we are and how we show up every day. We expect every team member to embody the following attitudes: Curious and Growth-Oriented: You embrace learning as a lifelong journey, staying open to feedback, seeking new knowledge, and challenging yourself to grow both personally and professionally. Adaptable and Decisive: You face challenges with a positive mindset, balancing agility with thoughtful decision-making to overcome obstacles and deliver impactful results. Ethical and Responsible: You act with integrity, making decisions that prioritise people and the planet while staying true to your commitments. Collaborative and Fair: You are thoughtful in your interactions, valuing fairness and mutual respect to foster collaboration and build stronger relationships. Inclusive and Respectful: You actively listen to and include every voice, celebrating diversity as a source of strength and innovation. Resilient and Purpose-Driven: You are determined to succeed, showing resilience in the face of adversity and using your energy to create positive change for the team, clients, and the wider world.  Personal situation For those based in or near Leeds, attendance at the office is expected 1–2 days per week. For those residing further away, visits to the office are required at least once or twice per month. Willingness to travel for client meetings and team sessions as needed. Flexibility to meet project demands, including occasional extended hours.  United Nations Sustainability Goals (UN SDG’s): This role supports The Onlii’s commitment to 7 of the 17 UN SDGs, with a focus on Gender Equality, Decent Work and Economic Growth, Industry, Innovation and Infrastructure, Reduced Inequalities, Responsible Consumption and Production, Climate Action, and Partnerships for the Goals. Goals will be set within your PDR review / induction process, with specific targets against the UN SDG’s, that align with our business strategy.