Job Title

We're Hiring: Area Sales ManagerTerritory: East AngliaSalary: 45,000 basic + 10,000 - 20,000 commission + Company Car + Benefits Are you a driven and results-focused sales professional with experience in the catering, kitchen, or equipment solutions sector? We're looking for a dynamic Area Sales Manager to take ownership of a key territory and drive growth across a portfolio of industry-leading ware washing, food preparation, and cooking equipment.In this pivotal field-based role, you'll work closely with a strong network of regional dealers, focus partners, and key clients to maximise sales, develop new business opportunities, and deliver exceptional customer value. What You'll Be Doing:Proactively seeking and securing new business to achieve annual growth targetsBuilding a deep understanding of our product portfolio and marketplace trendsPartnering with dealers and focus partners to generate and convert quality leadsDeveloping tailored proposals and managing small to medium-sized equipment projectsProviding end-to-end support including product training and technical guidanceMaintaining a structured approach to territory management and customer engagementDelivering excellent service in line with brand standards and KPIs We're Looking For Someone Who:Has a solid background in B2B equipment sales (preferably within catering or similar industries)Is a strong communicator and relationship builder at all levelsCan identify opportunities, negotiate effectively, and close sales confidentlyIs highly organised, self-motivated, and commercially astuteHas a growth mindset and a passion for delivering value to customersIs confident using Microsoft Office and managing small project workflows Why Apply?This is a fantastic opportunity to join a respected brand with a premium product range, working in a performance-led but supportive environment. You'll enjoy autonomy, variety, and the chance to make a real impact within a well-established territory. Sound like your next challenge?Send us a message or apply now to find out more. All applications will be handled with strict confidentiality.#SalesJobs #AreaSalesManager #EastAngliaJobs #CommercialEquipment #BusinessDevelopment #SalesOpportunity #TerritorySales