Job Title

Marketing Coordinator, Mamma Mia! The Party LondonSalary: 30,000 per annumBenefits: Workplace Pension SchemeHours: 40 hours per week (including evening, bank holiday and weekend work)Holiday: 28 days per annum, including up to 4 bank holidaysProbation period: 12 weeksNotice period: Four weeks during the probationary period, and eight weeks thereafterAbout Mamma Mia! The PartyCreated by ABBAs Bjrn Ulvaeus, Mamma Mia! The Party is a theatrical dining experience like no other, set to a timeless soundtrack, brimming with some of ABBAs greatest hits.Join us on the island of Skopelos and take your seats at Nikos family-run taverna, for an unforgettable night of dancing, dining, and singing. As the sun sets, enjoy a delicious four-course Greek feast, whilst a romantic and heartwarming story unfolds around you.Mamma Mia! The Party brings ABBAs most beloved hits to life and the party doesnt stop when the story ends! The celebrations continue with a dazzling ABBA disco, where guests can step into the spotlight and dance the night away!Reports toMarketing Manager (London)Key contactsMarketing Manager, Senior Manager (Marketing & Brand), General ManagerKey ObjectivesThe Marketing Coordinator will support the Marketing team working alongside the general management to assist with the operation of the marketing department for Mamma Mia! The Party.Tasks & ResponsibilitiesReporting to the Marketing Manager, you will work with external agencies to plan, develop and manage social organic and paid content as well as manage web content; helping us to build our valuable community while driving engagement. You will help to build and utilise databases for ticketing, e-shots and other targeted activities while helping with the day-to-day running of campaigns and reporting.Duties & ResponsibilitiesSocial Media Work in partnership with the Marketing Manager, external agencies and Producers to develop overarching strategy for all organic social contentCoordinate the integration of campaigns with wider activity and look after the internal sign-off processLiaise with media agencies to support organic content with paid activityWork in partnership with multiple teams including production, customer relations and ticketing to ensure brand is effectively represented across all digital consumer touch pointsSupervise the social media teams community management across Facebook, Threads, Instagram and TikTok and assist when requiredEngage in community management when required by the marketing teamProvide weekly reports to the Marketing Manager on any unauthorised content usage across social media platformsContent CreationCoordinate the production of original video and photo content for social mediaWork in collaboration with external partners on ideation and see through activation/execution of contentBriefing creatives to external agencies as instructed by the Marketing ManagerCopywriting for diverse marketing distributions such as brochures, press releases, e-shots, website, social media, print and other marketing materials for sign-off by the Marketing ManagerCommunicationsLiaise with external PR agency and assist in-house marketing team with press strategyLead on copy and content creation across all e-shots for sign-off by the Marketing ManagerBriefing and management of external creative agencies to create e-shotsBriefing internal teams about in-house eventsComplying with GDPR best-practice guidelinesLiaise with relevant ticketing teams to assist with strategic sales campaignsManage website content updates as and when needed including FAQs, cast updates, image updates, menu changes, pop-ups and ticketing informationUpdating and maintenance of website assets as required, including organising and managing contentReporting & Data AnalysisMonitor, analyse and track performance on social media platforms, website, campaigns and content marketing efforts, using reports to plan future activityWork alongside the Marketing Manager to analyse sales data to improve marketing strategiesCollate data for monthly reports across all digital platformsCreate and deliver reports to key stakeholders and colleaguesConduct market research to evaluate trends, brand awareness and competition venturesMonitor progress of campaigns and analyse sales data to produce reports of marketing activity performanceCreative AssetsLiaising with design agency to coordinate print and digital marketing materialsUpdating brochures, flyers, handouts, web pages, e-shots, advertising for a variety of media formats for social media, OOH, digital advertising and travel trade when requiredDesigning presentation decks for meetings, pitches and information packsResizing and editing existing assetsEvent ManagementLiaising with the Production Department and external agencies to organise marketing & PR events before, during and after the event including event sheet preparationAttending and overseeing external agency content capture at marketing eventsAttending external events to promote the showThis is not an exhaustive list of duties, and some evening and weekend work may be required due to the nature of the role.Role RequirementsEssential Minimum 2 years experience in a marketing or communications role, ideally within entertainment, live events, or hospitalitySolid understanding of social media platforms (Instagram, Facebook, TikTok, Threads) and experience managing organic and paid contentStrong copywriting skills and keen attention to detail across digital and print formatsProficiency in content management systems (e.g. WordPress), email marketing platforms, and reporting tools such as Google AnalyticsExperience working with creative agencies, photographers, or videographersAbility to analyse marketing performance data and translate insights into actionable strategiesStrong interpersonal skills and the ability to collaborate across departments and with external partnersHighly organised with the ability to manage multiple projects and deadlinesFlexibility to work evenings, weekends, and public holidays as requiredKnowledge of GDPR compliance and best practices in data handlingWe welcome applications from candidates who may not fulfil every criterion but possess a genuine enthusiasm for the role and a commitment to developing their skills.How to ApplySubmit your CV and covering letter (no more than 2 A4 pages combined) to recruitment@mammamiatheparty.co.uk by 5pm on Friday 18th JulyWe reserve the right to close the vacancy early if sufficient applications are received; therefore, early applications are encouraged.