Job Title: Digital Marketing Manager – Paid MediaLocation: Fully Remote (UK-based)Salary: Circa £45,000 (DOE / Negotiable)Industry: Beauty / Skincare / Haircare / Personal CareAbout the Company: Our client is a well-known, established beauty brand renowned for its innovative skincare and haircare products. With a strong online presence and loyal customer base, they continue to set trends and drive category growth through performance-driven, consumer-first marketing. This is an exciting opportunity to join a fast-paced team and play a pivotal role in scaling digital acquisition.The Role: We’re seeking a talented and analytical Digital Marketing Manager with a deep understanding of paid media channels to drive growth across D2C platforms. The ideal candidate will have hands-on experience managing paid campaigns, particularly across Meta, Google Ads, TikTok, and YouTube, and must come from a beauty, personal care, or similar consumer brand background.This is a fully remote role, ideal for someone who thrives independently and is performance-focused with strong commercial awareness.Key Responsibilities:Plan, execute, and optimize paid media campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and emerging platformsManage and report on paid media budgets, targeting ROAS, CAC, and CPA goalsCollaborate with the creative team to brief and test ad creatives (static, video, UGC, etc.)Use A/B testing and audience segmentation to refine campaign performanceMonitor campaign analytics and report regularly on performance, insights, and opportunitiesPartner with CRM, content, and e-commerce teams to align acquisition strategies with broader digital plansStay on top of digital trends, algorithm changes, and best practices in paid mediaLead or manage third-party agencies where neededRequirements:2–3 years of hands-on experience in a paid media/digital marketing role within the beauty, skincare, haircare, cosmetics, or personal care industry (essential)Proven success managing budgets and scaling paid media campaigns with measurable ROISolid understanding of key paid platforms: Meta Ads Manager, Google Ads (Search, Display, Shopping), TikTok Ads, and YouTubeData-led with strong analytical and reporting skills (Google Analytics, Meta reporting, etc.)Creative eye for performance marketing content and ability to collaborate on briefsComfortable working independently in a fully remote environmentExperience with performance tracking tools, UTM structures, and attribution modelling a plusBenefits:Fully remote role with flexible working hoursGenerous product allowance and staff discount25 days holiday + bank holidaysPension scheme
Job Title
Digital Marketing Manager