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Job Title: Performance Marketing LeadLocation: London (hybrid, 2–3 days in-office per week)Department: Marketing / GrowthSalary: £75 - £95K base (dependent on experience) + benefits About Us:Our client is a fast‑growing, mission‑driven lifestyle content publishing platform connecting two sides of a key consumer ecosystem. Backed by committed investors, our client has built a trusted product with strong demand, and we’re on a journey to scale nationally. Our client’s culture is about innovation, creativity, bold, customer‑obsessed, and data‑driven—combined with a bias for action and doing the right thing.Your Role:Reporting to the Founder of the business, you’ll own the end-to-end performance marketing function across both desktop and mobile products. Your remit includes crafting, executing, and continually optimising paid acquisition strategies. You’ll work with a suite of biddable channels—search, social, programmatic display, affiliates, partnerships and more—managing sizeable budgets to hit aggressive ROI, CPA, ROAS, CTR, and conversion targets.Key responsibilities:Build and own a multi-channel performance strategy aligned with the company’s growth objectives.Plan, launch, monitor, and optimise campaigns across Google Ads, Meta, TikTok, display networks, affiliate platforms, etc.Use data and analytics tools (BI dashboards, GA4, Looker, SQL, etc.) to mine insights, build reporting systems, and recommend action.Devise audience targeting strategies using demographic, behavioural, and psychographic data.Set up structured testing frameworks (creative, audiences, bid strategies, landing pages).Collaborate with creative, product, data, and finance teams to ensure alignment and creative excellence.Continuously monitor performance metrics and adapt spend for maximum efficiency.Grow the performance marketing capability over time—balancing delivery today with strategic investment into the future.What You’ll Bring:5 – 7 + years in performance marketing (in-house or agency), ideally in fast‑paced, high‑growth environments.Deep experience managing paid campaigns across platforms like Google, Meta, TikTok, affiliates, partnerships, etc.Strong analytical skills—comfortable with dashboards, BI tools, SQL, attribution frameworks, etc.Hands-on execution skills: able to launch, A/B test, optimise, and scale campaigns autonomously.Proven ability to manage budget effectively and hit strict CPA / ROAS / growth targets.Strategic mindset: You can drive short‑term results but also shape long‑term capabilities.Excellent project management skills—prioritised, organised, adaptive to shifting business needs.Collaborative working style—able to align stakeholders across multiple teams.Why You’ll Enjoy It:High‑impact role in a scale‑up environment with clear growth plans and investor backing.Excellent compensation: competitive salary, annual bonus, private healthcare, equity/stock options, learning & wellness budget.Hybrid working with a supportive and vibrant office culture.Opportunities for career progression as we build out our performance marketing team.