Job Title

Do you have a passion for whisky, a flair for creativity, and the commercial acumen to drive standout marketing campaigns? Were looking for a Customer Marketing Lead to take charge of an award-winning whisky portfolio, spearheading campaigns, partnerships, and activations across both the On and Off Trade.About the RoleThis is a unique opportunity to focus exclusively on a portfolio of premium single malts and blended whiskies. You'll work closely with brand, sales, and customer teams to deliver compelling marketing activity aligned with brand strategy and customer objectives. From prestige partnerships to disruptive new product launches, you'll play a central role in how our whiskies are seen, shared, and sold.Key ResponsibilitiesOn-Trade (25%)Lead bespoke marketing campaigns for high-end, fine & rare releasesDevelop tailored POS materials and customer proposals for prestige accountsCollaborate with trade ambassadors to deliver immersive brand experiencesSupport wider visibility and trial initiatives for premium SKUsDestination Retail & eCommerce (25%)Shape the Specialist Retail communication strategy with engaging storytellingDeliver shopper marketing assets across digital and physical touchpointsManage flagship activations and cross-channel customer collaborationsSupport the evolution of eCommerce strategies and toolsGrocery & Off Trade (20%)Build and deliver omni-channel campaigns during peak trading periodsUtilise CRM and social media to drive consumer recruitment and retentionProvide ROI insights, shopper data, and campaign analysis for internal and external stakeholdersSupport quarterly reviews and customer presentationsGeneral Marketing & Commercial Support (20%)Develop and execute the UK Customer Marketing strategyDeliver toolkits and trade-facing materials for core and new product launchesManage marketing budgets, reporting, and internal communication of plansTeam Leadership (10%)Manage and develop a Senior Customer Marketing ExecutiveLead effective planning and execution across internal and external stakeholdersWhat Youll BringExperience in customer or trade marketing within premium spirits, luxury FMCG, or hospitalityA creative, commercially savvy mindset with strong project management skillsDeep understanding of the path-to-purchase and shopper behaviourAbility to influence stakeholders and work cross-functionallyCRM knowledge and a drive to connect brand purpose with consumer actionConfidence working with prestige accounts and high-net-worth audiences is a plusWhats In It for You?This is more than a marketing role, its a chance to shape how a globally respected whisky portfolio engages with customers and consumers. Youll be part of a values-led business that prizes integrity, innovation, and collaboration, working alongside talented teams who are passionate about creating exceptional whisky experiences.This role can be based in either central London or Scotland.