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Job Title


Category Executive


Company : APETITO


Location : Trowbridge, South West


Created : 2025-07-12


Job Type : Full Time


Job Description

Overview:Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.With a focus on owning and driving continuous improvement of our Specialist Nutrition (SN) products the Category Executive will have the rare opportunity to work with truly world leading products in our award-winning SN ranges.Responsible for continually evolving and improving our proposition creating new sources of competitive advantage and putting further distance between apetito and our competitors.The Specialist Nutrition function is of huge strategic importance to the apetito and Wiltshire Farm Foods business.The high-profile nature of the division and breadth of commercial experience offered has been a springboard for alumni to develop their careers in apetito UK, and further-afield in apetito Germany, Canada and USA.The apetito & Wiltshire Farm Foods Specialist Nutrition ranges are:Texture Modified Foods A world leading range of products for those living with dysphagia.Finger Foods A world first. Providing meal options for those who may be living with dementia, have a loss of dexterity and struggle to use cutlery, pace or become distracted at mealtimesMini Meals Extra A range of smaller portioned energy dense, higher protein meals designed to tackle malnutrition.Free From A delicious range of meals free from the main 14 allergens.Who we are:apetito is the UKs leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings.Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness.Wiltshire Farm Foods, our sister company, is the UKs largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.Responsibilities:The Category Executive is responsible for the business management of the Specialist Nutrition product range and its commercial success.Key responsibilities are to:Translate business strategy into product strategyOwn the product roadmapExecute product strategyDrive action throughout the organisation to get products to marketPlan and carry out product launchesManage product profitability and commercial successManage product mix and pricingProvide insight to stakeholders on the product and marketProvide product marketing with insights on key differentiators and messagesWrite high-level requirementsSupport the NPD and Marketing teams (and wider business) with any questions they may haveSupport Planning & Manufacturing teams to maintain good stock availabilityManage all aspects of in-life products, including customer feedback, requirements, and issuesAbout you:Essential Skills and ExperiencePassion for foodExperience managing high-profile projects with multiple stakeholdersAnalytically minded and financially literateStrong collaboration and influencing skillsEffective communicator, confident presentingHigh level of attention to detailProblem solving skillsSelf-motivated, able to manage own workload Desired Skills and ExperienceExperience in the food industryKnowledge of the care industryFull UK Driving LicenceDegree in a relevant commercial, nutrition or dietetic discipline or equivalent experience in a commercial or nutrition related role (e.g. category, sales, marketing, Nutritionist, Dietitian)Your personality:Genuine passion for making a real differenceDrive and ambitionA leadership mindset able to inspire and motivate others to achieve common goalsGrowth mindset An optimistic outlook with determination to make things happenCompany Benefits:Competitive salary accredited Living Wage employer25 days holiday per year, plus bank holidaysOption to purchase up to 5 additional days holiday per yearDiscretionary annual bonus schemePension scheme - employer matched contributions up to 4%Life assurance scheme worth at least 1x annual salarySubsidised canteenFree parkingFree turkey or voucher at Christmasapetito perks scheme including salary sacrifice options and retail discountsOur Values:As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.We develop a range of products designed to enhance health and well-being for all our customers.We are driven by a passion for service and dedicated to feeding some of the UKs most vulnerable people.We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.Learn more about apetitos commitment to a more sustainable future.We embrace inclusion, empowering individuals from diverse backgrounds.Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.