Job Title

Head of BrandApply now, read the job details by scrolling down Double check you have the necessary skills before sending an application.Salary 75,000 to 85,000 depending on experiencePermanentHybrid / FolkestoneThis is a newly created role, Head of Brand for Saga. Youll be joining us at a pivotal time as we embark transformation across the marketing strategy. You will manage a team of Social Media Managers, PR & Events in Travel and Consumer Insights. Plus, an established relationship with our external PR Agency.You will truly be the central owner of the Saga brand; its evolution and application.Saga holds a great position in the market, we are a trusted brand with a loyal customer base, however there is so much more to do here!We work in a hybrid way at Saga both at home and in the office. In this team we work mainly from Folkestone and tend to have a pattern of 3 days in the office. On occasions you may have the need to attend another Saga office, London, Crawley or Southampton.Package DescriptionAt Saga, we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.BENEFITS AVAILABLE TO ALL COLLEAGUES:25 days holiday + bank holidaysOption to purchase additional leave - 5 extra daysPension scheme matched up to 10%Company performance related annual bonus - Up to 15%Car allowance 4,800 per annumPrivate medical insurance after 1 years serviceLife assurance policy on joining us, 4 x salaryWellbeing programmeColleague discounts including family discounts on cruises, holidays and insuranceRange of reductions and offers from leading retailers, travel groups and entertainment companiesEnhanced maternity and paternity leaveGrandparents leaveIncome protectionAccess to Saga Academy, our bespoke learning platformMain ResponsibilitiesOur Head of Brand will be responsible for the following areas:Brand Strategy: ownership and evolutionDevelopment of Sagas Brand Strategy, evolving Experience is Everything beyond the straplineExpansion of Brand Guidelines to provide clarity for all stakeholders and enable consistent application of Brand Assets, Photography and TOVMeasurement and communication of Brand KPIsSupport to BU budget allocationOversee and guide the Group Home Page content ensuring it delivers for the brand and the business unitsBrand Application: BU alignment and communicationLeading BUs to use agreed assets, images and fonts in line with guidelinesOverseeing the Saga Messaging Matrix, identifying and ensuring appropriate positioning and creation of Saga USPsOwnership of Multi-product Marketing activity, ensuring consistency and cohesionDriving cross-sell initiative between products to utilise brand strength and drive customer valueShaping our Office branding opportunities to bring our brand and our customers to life throughout our officesBrand Operations: governance and deliverySet up and running of the Brand Governance approachBrand management tooling, in particular Cloudlines for guidelinesSupporting new tech DAM development for groupLicensing renewalsOwnership of Brand Risk Reports and KPISBrand trademarks, in particular the Nameguard processAgency and partner managementCentral relationship management of iprospect agency, ensuring accountability for quality delivery, innovation and ROI, PRF, account reviewsRunning pitch process and subsequent management of a new brand & creative agencySupplying brand assets to PartnersPR, Social & InsightSagas Social strategy and execution, driving brand engagement, across Facebook, Instagram and Linked InManaging Travel Social teams and activities and Social pitch processSagas PR, including PR agency management and PR pitch processManaging Travel PR activitiesSagas Consumer Insight, delivering relevant insight in an engaging way to educate internal teams and improve customer experienceThe Ideal CandidateYou will already be a Brand expert in a consumer facing organisation who has managed teams working on brand performance, governance and strategy. You will also need to demonstrate the following skills and experience;Have previously managed agency relationships and budget.Experienced in PR, Social strategy and Consumer & Market Insights.Already be a credible leader and team-builder with good communication skills, able to influence peers and senior stakeholders.Be a robust individual with resilience and experience driving success in a complex, matrix-style business.Demonstrate the desire and passion to manage a complex brand like SagaEntrepreneurial, proactive and focused on business objectivesMotivated problem solver/innovative thinker with a positive attitude to changeNaturally engaging and collaborative across all levelsMarketing/Technical qualificationDesirable;Hold a marketing / PR / technical qualification relevant to the roleSaga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us SpecialAbout The CompanyOver the past 70years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. Were one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products andour Saga Magazine.We aim to be the most-trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose.Were committed to making sure that colleagues can be their best, be themselves and make a difference more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignityand respect in an environment that is free from discrimination and harassment.Thanks to our people, Saga has been ranked 6th in the UKs Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture weve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. Were also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible.Your application will have fair consideration, and youll receive personal communication throughout your applicant journey when you apply to join Saga.For more information on our DEI policies, colleague stories and other opportunities across the business, please visit Jobs and careers with SagaSaga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.#LI-KF1TPBN1_UKTJ