Job Title

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPPu2019s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com u00A0 About OpenDoor: A Leading WPP Media Brand OpenDoor: PURPOSE u00A0 The purpose of this document is to help prospective team members better understand the role and responsibilities with the position ofu00A0u201CTITLEu201Du00A0atu00A0OpenDoor, WPPu2019s bespoke global operating model for Amazon. u00A0 ABOUT WPP & OPENDOOR u00A0 u00A0 At WPP, weu2019re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. u00A0 Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPPu2019s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a clientu2019s specific needs and challenges, providing easy access to the right capabilities. And thatu2019s why weu2019ve builtu00A0OpenDooru00A0foru00A0Amazon. u00A0 OpenDoor u00A0is a unique integrationu00A0ofu00A0the best ofu00A0WPP and Amazon u2013 building on their respective strengths and visions.u00A0Whetheru00A0at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to driveu00A0impactu00A0u2013 for them to innovate, learn, thrive, and occasionally fail too. u00A0 The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process.u00A0OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. u00A0 OpenDooru2019s values are built from Amazonu2019s ownu00A0 16 Leadership Principles ,u00A0andu00A0WPPu2019s core values of Open, Optimistic and Extraordinary.u00A0Together, when WPPu2019s Creative Transformation meets Amazonu2019s next-levelu00A0customeru00A0centricity, our people come together to challenge and impact whatu2019s done today and build a better future. u00A0 By joining OpenDoor,u00A0not only are you joining a cross-function team partnering with one of WPPu2019s top five global clients,u00A0but youu00A0areu00A0alsou00A0taking a step to challengeu00A0yourself and the world around you every day, working in the most unusual way on some of Earthu2019s most ambitious opportunities in marketing, tech, media, business, and creativity. u00A0 Role Summary and Impact We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Implementational Planning Director. This is a full-time position based in London. The Role will report to implementational Planning lead and will manage a matrixed team of digital planners, channel planning and offshore teams. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI. u00A0 The Implementational Planning team creates an effective link between the Strategy & Planning teams and Activation, data and tech teams. The Implementation Planning Team ensures that comprehensive briefs are developed in collaboration with the strategy and comms teams and ensures that channel specialists meet clientsu2019 expectations by achieving campaign KPIu2019s timely and through embedding operational excellence. They are also developing and supporting the delivery of tasks such as reporting output, offer insights and recommendations across strategic planning and agency pitches. u00A0 RESPONSIBILITIES u00A0 u00A0 Strategic Synthesis: u00A0 u00A0You will lead one of the lines of business within XCM supporting and organizing the digital teams to deliver on the planning, activation, application of data and optimization of campaigns.You will need to have a deep understanding of Social, Programmatic, OLV, Pan regional IO buying, Partnerships and Content to help ensure the best digital decisions in planning are made across the full spectrum of opportunities.You will be managing both local market campaigns and multi-market campaigns so being able to switch between the two will be critical.Work closely with the planning and strategy team to take block plans by media type and flighting from our communication plannings systems and agree or challenge those breakouts to deliver the optimum digital media mix.Identify ways of integrating digital plans seamlessly with offline media i.e. aligning TV spots and digital upweights, create geo based digital campaigns to support out of home placements, building a messaging approach of online that compliments offline or vice versa.You will be in charge of the media plans for all digital components, including budgets and budget tracking, final deliverable numbers, and tracking daily pacing and performance against those numbers to ensure goals are hit across all digital elements.You will also directly be leading IO based pan regional buying / partnerships with multi-market vendors when required. This includes the briefing, management of briefs and delivery of these partners i.e. Multimarket twitch, Yahoo, We transfer deals which unlock content related value for the client.Unify disparate streams of information and insights from all biddable channels, in context of client business objectives.Help teams develop integrated experience strategies across biddable & digital touchpoints, identify strategic opportunities for proprietary solutions growth in service of solving client business problems.Guide clients and key internal oru00A0external stakeholders on selectionu00A0and application of systems, tools and platforms, proprietary solutions, enabling themu00A0with the proper resources andu00A0knowledge for successfulu00A0implementation.u00A0u00A0Provides a consistent and strongu00A0POV to clients on digital investmentu00A0decisions and areas of optimization.Outline advanced data analytics/measurement frameworks to shape holistic measurement of performance media strategy and activation.Advises key stakeholders by continuously helping them successfully navigate through critical business changes.Leads the development, presentation, and delivery of top-quality cross-channel planning work for larger campaigns.Plans against client outcomes u2013 quantifying objectives and the likely impact of comms on them across all biddable practice areas, in collaboration with practice leads.Accountable for the ongoing management of performance of campaign budgets and daily spend levels, bid strategies and constant monitoring of tracking to performance goals - implementing course correction decisioning when needed.Scrutinizes performance planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocations and ensures WPP Open and Amazonu2019s goals are protected and driven.Proactively identify opportunities to improve and enhance clientsu2019 campaigns and advise client/agency teams accordingly.Develop an advanced understanding of media channels, channel ecosystems and planning best practices.Start to translate strategic approach into planning practices for specific client briefs.Oversee campaign management, ensuring quality control and output is of the highest standard.Lead Pan regional IO and Partnerships based buying for multi- market campaigns with manager and executive.u00A0 Collaboration & Leadership: u00A0 u00A0Work in a complex, matrixed environment, influencing stakeholders and leading cross-functional teams towards our common media goals.Own deep knowledge of all WPP Open deliverables and campaign KPIsu2019 that have been committed to Amazon and share it across biddable and digital teams when/if needed.Proactively connects, partners with regional and key local market leadership on behalf of Amazon.Ensure knowledge sharing and communication flow remains informative, connected, and proactive to help provide repeatable, consistent activation excellence for all biddable/digital channels.Monitors and ensures adherence to client and WPP Open excellence standards across practices. Proactively develops actions plans and blueprints to address any gaps and non-compliance to standards.Build and maintain client and agency relationships at a mid-senior level, to ensure a comprehensive understanding of stakeholders and client business.Skills and Experience At WPP Media, we believe in the power of our culture and our people. Itu2019s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Mediau2019s shared core values: u00A0Be Extraordinary by Leading Collectively to Inspire transformational Creativity.Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.u00A0Can confidently answer client questions and liaise with internal teams on best solutions to use. [strong knowledge of all digital channel