Social network you want to login/join with:This position is based in London and will require you to be in the office 3 days a weekThe LIONS brand is probably most synonymous with Cannes Lions, The International Festival ofMake sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Creativity, the definitive meeting place for the global creative communications and advertising community.Its five days of inspiration, aspiration, unlimited magic and potential. The Festival has been championingcreative excellence since 1954 with the goal of providing a global destination and the definitivebenchmark for creativity that drives progress.LIONS is going through an exciting time as its recently repositioned as The Home of Creativity,new advisory, learning and intelligence services. Our purpose is to drive progress through creativity for anincredibly diverse and talented global creative community.You will join a team of change makers. The teams purpose is to champion change to create the mostpowerful global creative community and drive growth for the brand.As the Head of Awards Growth, you will drive global growth for the Awards by attracting newentrants and increasing participation across untapped markets and industries. Your efforts willbe key to scaling the Awards audience and ensuring sustained business growth.This is a hands-on role that will prioritise delivering data-driven growth initiatives, with a focus onaudience acquisition, new segment identification, and global market expansion. You will workclosely with internal teams to expand our reach, lead audience acquisition efforts, and play akey role in implementing growth strategies across diverse markets, industries, and geographies.You will also act as an ambassador for the Awards, representing the brand and strengtheningrelationships with potential entrants, increasing visibility and communicating the value of theAwards to drive participation.Key accountabilities Develop and execute growth strategies that expand the reach of the Awards byattracting new entrants, identifying new business segments, and increasing participationglobally Track progress towards annual and event-specific goals and KPIs focused on newbusiness growth and audience acquisition, ensuring alignment with the Awards long-term goals Align all new business initiatives with the Awards mission and values, ensuringmessaging and strategies resonate with potential entrants across diverse globalmarkets. Lead and inspire a high-performing team, establishing clear goals, supportingprofessional development, and ensuring alignment with organisational objectives. Leverage customer insights to refine content and growth strategies, ensuring outreachefforts effectively engage new entrants, increase participation, and drive sustainablegrowth Collaborate with Marketing, Product Development and Customer Engagement teams toIdentify high-potential audience segments and develop tailored strategies that expandparticipation and engagement Represent the Awards as an ambassador, strengthening relationships with potentialentrants and enhancing visibility within the industry through public speaking and globaloutreach, ensuring the Lions position as the definitive benchmark for creativity andeffectiveness.Job DescriptionThis position is based in London and will require you to be in the office 3 days a weekThe LIONS brand is probably most synonymous with Cannes Lions, The International Festival ofCreativity, the definitive meeting place for the global creative communications and advertising community.Its five days of inspiration, aspiration, unlimited magic and potential. The Festival has been championingcreative excellence since 1954 with the goal of providing a global destination and the definitivebenchmark for creativity that drives progress.LIONS is going through an exciting time as its recently repositioned as The Home of Creativity,new advisory, learning and intelligence services. Our purpose is to drive progress through creativity for anincredibly diverse and talented global creative community.You will join a team of change makers. The teams purpose is to champion change to create the mostpowerful global creative community and drive growth for the brand.As the Head of Awards Growth, you will drive global growth for the Awards by attracting newentrants and increasing participation across untapped markets and industries. Your efforts willbe key to scaling the Awards audience and ensuring sustained business growth.This is a hands-on role that will prioritise delivering data-driven growth initiatives, with a focus onaudience acquisition, new segment identification, and global market expansion. You will workclosely with internal teams to expand our reach, lead audience acquisition efforts, and play akey role in implementing growth strategies across diverse markets, industries, and geographies.You will also act as an ambassador for the Awards, representing the brand and strengtheningrelationships with potential entrants, increasing visibility and communicating the value of theAwards to drive participation.Key accountabilities Develop and execute growth strategies that expand the reach of the Awards byattracting new entrants, identifying new business segments, and increasing participationglobally Track progress towards annual and event-specific goals and KPIs focused on newbusiness growth and audience acquisition, ensuring alignment with the Awards long-term goals Align all new business initiatives with the Awards mission and values, ensuringmessaging and strategies resonate with potential entrants across diverse globalmarkets. Lead and inspire a high-performing team, establishing clear goals, supportingprofessional development, and ensuring alignment with organisational objectives. Leverage customer insights to refine content and growth strategies, ensuring outreachefforts effectively engage new entrants, increase participation, and drive sustainablegrowth Collaborate with Marketing, Product Development and Customer Engagement teams toIdentify high-potential audience segments and develop tailored strategies that expandparticipation and engagement Represent the Awards as an ambassador, strengthening relationships with potentialentrants and enhancing visibility within the industry through public speaking and globaloutreach, ensuring the Lions position as the definitive benchmark for creativity andeffectiveness.Qualifications Strategic growth leader: Proven experience in developing and executing audienceacquisition and growth strategies, driving measurable participation growth in line withbusiness objectives Audience growth specialist: Expertise in identifying and engaging new audiencesegments, expanding market reach, and driving participation growth through targetedacquisition strategies Data-driven decision maker: Skilled in using analytics, audience insights, and campaignperformance data to refine strategies, optimise engagement, and drive growth. Commercially aware leader: Strong understanding of business growth drivers, revenueopportunities, and industry trends, ensuring strategies align with both short-termobjectives and long-term sustainability Engaging ambassador: confident public speaker with exceptional presentation andfacilitation skills Relationship builder: Adept at establishing and maintaining strong stakeholderrelationships across internal teams, industry partners, and senior leadership Strategic communicator: Exceptional written and verbal communication skills, with theability to craft high-impact messaging that engages new entrants and effectivelycommunicates the value of the Awards, ensuring alignment with growth objectives andaudience acquisition strategies Talent developer: proven track record of leading and motivating a team focused on newbusiness growth, setting clear goals and fostering professional development to driveresults and achieve growth targets Industry-aware: Deep knowledge of branded communications, creative industries, andemerging trends, with a proactive mindset to leverage new opportunities Project management proficiency: Skilled in leading multiple projects simultaneously, withthe ability to prioritise, meet deadlines, manage budgets and align cross-functionalteamsAdditional InformationWe work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to sayLifeAt.Informa.comOur benefits include:Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotelyGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step, we encourage and support internal job movesTime out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearA flexible range of pe
Job Title
Head of Awards Growth (London)