Job Title

Director of Football (YouTube / Digital Publisher)Location: London (Hybrid)Salary: £90-£100,000 + bonusA leading digital media group is hiring a Director of Football to shape and lead the next phase of its growth in football content. This is a senior leadership role, responsible for setting the overall strategy, managing teams across editorial, video, social and partnerships, and steering the business through its next chapter as a global voice in football culture.You’ll have full ownership of the football vertical, from defining creative vision to driving performance across YouTube, TikTok, Instagram, Snap and beyond. You’ll bring a deep understanding of the football space, strong instincts for what fans want, and the ability to turn that into commercially and culturally successful content.RESPONSIBILITIESOwn and define the football strategy: Set the vision, direction and priorities for all football output. Be the person who connects creative ambition with business growthLead cross-functional teams: Oversee content, social, editorial, production and commercial teams. Create a high-performance culture with clear goals and shared ownershipDrive the next chapter: Take the brand into its next phase of growth in football. Expand reach, deepen engagement, build new IP and explore new partnerships and formatsOversee original content and programming: Lead the development of original shows, formats and franchises that resonate with football audiences. Balance short form, long form, live and social-first contentGrow audiences and impact: Expand footprint across platforms and territories. Use insights to refine approach and increase reach, watch time and loyaltyDevelop talent partnerships: Work with a mix of creators, athletes and public figures. Nurture relationships and deliver authentic, engaging collaborationsWork across the business: Collaborate with leadership, production, commercial and marketing teams to ensure football remains a core and growing part of the businessSpot and seize new opportunities: Identify ways to commercialise content, build brand partnerships, and take advantage of emerging trends in football and digital media.MAIN REQUIREMENTSSenior experience owning strategy and leading teams within football media, digital publishing or a content-led businessProven track record of building audience and engagement around football content across platformsStrong understanding of creators, athletes, football culture and what fans wantConfident leader able to set direction, rally teams and deliver resultsA commercial mindset with a sharp eye for brand and content partnershipsPassion for football and a desire to help shape the future of the game’s media landscapeSUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).Thank you for your interest in the above vacancy. Please note - due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we will try our best!