Job Title

Web AnalystA growing analytics team is hiring aDigital Data Analystto optimize web performance, track user behavior, and provide real-time insights across 80+ websites. This is a hands-on role, working withSQL, GA4, Looker, Power BI, and Excelto assess data quality, debug tracking issues, and generate reports that drive key business decisions. The Company A well-established brand in thehospitality sector , operating over2,600 pubs, restaurants, and hotels across the UK . Their digital analytics function is expanding to enhancewebsite performance, customer journeys, and marketing effectiveness . The analytics team is structured into four key areas: Digital– Website and app reporting, deep-dive analysis, and future planning CRM– Customer database management, campaign analysis, and reporting Loyalty & Customer Insights– Understanding and segmenting customer behavior Data Science & Engineering– Supporting analytics efforts and proving business value The Role As aDigital Data Analyst , you will be responsible for website performance analytics, ensuring high-quality data reporting and debugging tracking issues. You will provide valuable insights that enhance the customer experience and improve conversion rates. Key Responsibilities: Ensure data quality and debug tracking issues for web analytics tools such as GA4, Looker, and Power BI Extract, assess, and report on website data, delivering actionable insights Work with SQL to manipulate and analyze datasets Build automated dashboards and reports to track website performance Support conversion rate optimization (CRO) initiatives by identifying drop-off points in customer journeys Work with marketing and product teams to optimize digital campaigns and user experiences Your Skills and Experience The ideal candidate is a web analytics professional with strong technical expertise and the ability to turn data into insights. Strong SQL skills with experience in extracting and transforming web data Experience with GA4 (Google Analytics), Looker, and Power BI Understanding of website tracking, tag debugging, and data validation Proficiency in Excel for manual reporting where necessary Ability to interpret data trends and make recommendations Nice to Have: Experience with Microsoft Clarity Knowledge of CRO and website optimization strategies Background in Adobe Analytics (not required but beneficial) The Benefits Salary up to £45,000 Hybrid working with 1-2 days per week in Burton Upon Trent Exposure to a high-growth analytics function Collaboration with Data Science, CRM, and Marketing teams Strong career progression opportunities How to Apply Please register your interest by sending your CV toMohammed Buhariwalaat Harnham via the Apply link on this page. Key Terms Digital Analyst, Web Analytics, SQL, GA4, Google Analytics, Looker, Power BI, Microsoft Clarity, Data Visualization, CRO, Dashboarding, Reporting, Data Science, Customer Insights, Tag Debugging, Conversion Rate Optimization, Hospitality Analytics, Burton Upon Trent, Hybrid Work. Seniority levelEntry level Employment typeFull-time Job functionAnalyst and Strategy/Planning IndustriesIT Services and IT Consulting#J-18808-Ljbffr