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Creative Strategist(gn) @ Wellness & Lifestyle Consumer Brand, LondonJoin to apply for theCreative Strategist(gn) @ Wellness & Lifestyle Consumer Brand, Londonrole atFoodLabs Creative Strategist(gn) @ Wellness & Lifestyle Consumer Brand, LondonJoin to apply for theCreative Strategist(gn) @ Wellness & Lifestyle Consumer Brand, Londonrole atFoodLabs Reformedis a rapidly growing wellness startup on a mission to upgrade daily rituals through functional beverages. Its hero products - coffee and matcha blends infused with collagen, adaptogenic mushrooms, MCT oil, and essential vitamins - offer a convenient, great-tasting way to support energy, focus, and overall well-being. Backed by top investors, Reformed combines science-backed formulations with premium sourcing and thoughtful design to lead the next generation of health-first consumer products. ABOUT THE ROLE We’re looking for a highly creative, platform-nativeCreative Strategistto join our fast-paced, forward-thinking team. This role is perfect for someone who lives and breathes social content, especially on Instagram, and knows how to turn scroll-stopping ideas into high-performing video ads. You’ll be sourcing content creators, writing creative briefs, overseeing edits, and delivering weekly video content tailored for paid advertising platforms. WHAT YOU’LL DO Source and collaborate with content creators and freelancers to produce ad-ready content that aligns with brand voice and performance goals Write compelling creative briefs that communicate messaging, tone, and objectives clearly to content creators and editors Review and give clear, constructive feedback on video edits to ensure high-quality output and alignment with performance metrics Deliver a steady pipeline of short-form video assets optimized for Instagram and other social ad platforms, refreshed weekly Monitor ad performance creatively – look at what’s working and ideate new approaches based on trends, hooks, and formats as well as iterate on results. WHAT YOU NEED TO SUCCEED Proven experience creating content for paid advertising, particularly for Instagram Ads (Meta platform) A strong portfolio or examples of performance-driven video creatives Exceptional creative instincts and a knack for storytelling in under 30 seconds Solid understanding of performance metrics (CTR, thumb-stop rate, hold rate etc.) and how to reverse engineer creative from results Ability to juggle multiple projects and meet tight weekly deadlines Excellent written and verbal communication skills BONUS POINTS Experience working with DTC or wellness brands Seniority levelSeniority level Entry level Employment typeEmployment type Full-time Job functionJob function Advertising and Marketing Industries Food and Beverage Manufacturing Referrals increase your chances of interviewing at FoodLabs by 2x Sign in to set job alerts for “Creative Strategist” roles.Creative Brand Content Manager - Topshop/TopmanLondon, England, United Kingdom 2 weeks ago Creative Strategist - Baby Products brandLondon, England, United Kingdom 10 months ago London, England, United Kingdom 1 week ago London, England, United Kingdom 2 weeks ago Greater London, England, United Kingdom 2 weeks ago Creative Strategist (Experiential Agency)London, England, United Kingdom 1 week ago Senior Manager, Social Content StrategistLondon, England, United Kingdom 6 days ago London, England, United Kingdom 6 days ago London, England, United Kingdom 2 weeks ago London, England, United Kingdom 2 weeks ago BuzzFeed – Creative Director (12-Month Maternity Cover)London, England, United Kingdom 1 week ago London, England, United Kingdom 2 weeks ago London Area, United Kingdom £60,000.00-£80,000.00 22 hours ago London, England, United Kingdom 1 week ago Creative Strategist (Paid Media & Content)London Area, United Kingdom £65,000.00-£68,000.00 18 hours ago London, England, United Kingdom 12 hours ago London, England, United Kingdom 13 hours ago Greater London, England, United Kingdom 1 day ago SENIOR GLOBAL MANAGER, CREATIVE COMMUNICATIONSLondon, England, United Kingdom 3 days ago London, England, United Kingdom 1 week ago Content Strategist, Insights & Thought LeadershipLondon, England, United Kingdom 1 month ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr