Job Title

About Smart Data FoundrySmart Data Foundry has a purpose to unlock the power of financial data as a force to improve people’s lives.What we doWe enable the research ecosystem to flourish through the provision of research ready real financial data.We create data-driven insights based on real financial data, that identify areas to inform policy change and enhance regulation.The Digital Content & Storytelling Specialist will be responsible for producing and managing high-quality content that communicates our work, impact, and insights in a clear, engaging, and human way across web, social media, blogs, and other digital platforms. They will bridge the gap between data science and digital communication, effectively showcasing Smart Data Foundry’s data and products to our target audiences.Content Creation & StorytellingProduce clear, engaging, and insightful content that translates complex data and insights into accessible narrativesDevelop blog posts, articles, whitepapers, reports, and case studies in collaboration with data and subject matter expertsPosition Smart Data Foundry as an industry leader through the creation of compelling thought-leadership contentCraft compelling copy for social media, newsletters, and marketing campaigns.Create visually engaging digital assets (e.g., infographics, video, social content) using tools like CanvaContent DistributionPlan, schedule, and publish content across digital channels, including the website, blog, LinkedIn, Bluesky and email newslettersWork alongside the wider Marketing team to identify and deliver on content opportunities (e.g., sponsored content, PR, guest-blogs)Utilise marketing automation tools (HubSpot) to deliver targeted omnichannel campaignsEnsure content is tailored for each platform and optimised for engagementDevelop and implement A/B testing strategies to test different messaging, content formats, and distribution channels to maximise performance and ROIMonitor, analyse, and report on content performanceBrand & Message ConsistencyMaintain a consistent brand voice, tone, and visual identity across all digital contentAct as a content quality gatekeeper, ensuring accuracy, clarity, and relevanceCollaboration & Internal CommunicationWork closely with data science, engagement, and product teams to extract key insights and shape them into engaging storiesCoordinate with design, comms, and marketing colleagues to align content with broader campaign goalsContent Strategy & PlanningSupport the development and execution of a content strategy that aligns with Smart Data Foundry’s goals and audience needsContribute to content calendars, campaign timelines, and channel strategiesAudience Engagement & GrowthMonitor digital trends and audience behaviour to refine content strategy and increase reach and engagementExplore and test new content formats (e.g., video snippets, carousels, interactive graphics) to enhance storytelling impactSEO & AccessibilityApply SEO best practices to written content for improved discoverabilityEnsure all digital content meets basic accessibility standards (e.g., alt text, headings, readability)Essential SkillsProven experience in content creation, storytelling, or digital marketing (preferably within a tech or data-driven environment)Strong writing and editorial skills, with the ability to simplify complex topics.Confidence in interpreting and communicating data in narrative formatsAn understanding of the value of analytics and data science in industry and economic and social analysisGood understanding of target markets; including financial services, public sector, NGOs, local and national governmentExperience managing social media channels and growing digital audiences.Experience optimising content for SEOAbility to work independently and manage multiple projects with attention to detailBasic design or video editing skillsProficiency with digital content tools such as Canva, HubSpot and CMS systemsFamiliarity with data visualisation tools (e.g., Flourish, Tableau) or infographicsConfident and experienced at building strong business relationships, both with internal and external stakeholdersExcellent communication skills and strong verbal reasoningAn ability to work on multiple projects, prioritising and managing stakeholder expectationsAbility to deal with ambiguity and react quickly in an evolving and fast paced environmentAbility to work autonomously, under pressure and with conflicting and changing prioritiesExcellent verbal and written communication skillsPersonable approach with ability to develop positive working relationships at all levels within an organisationSelf-motivated and proactive