Job Title

Role Pay per click specialist Location Part week hybrid, other part based in Norfolk 37.5 hours per week Working hours Monday to Friday 9.00am 5.00pm 1 hour for lunch Capacity of role Permanent position Salary - 30,000 per annum Our client is a leading manufacturer and is currently recruiting for a Pay per click specialist to join their structured and growing team. Candidates will be responsible for owning and optimising all paid digital advertising activity. Main duties will include ? Building, Managing and Optimising paid search, display and social campaigns. ? Conducting keyword research, audience targeting and competitor benchmarking ? Writing, testing and iterating ad copy and creative assets ? Managing monthly PPC budgets, ensuring efferent speed and pacing ? Adjusting bids and budgets in real time ? Report variances and justify spend against forecasted targets. ? Monitor daily/weekly performance against KPIs ? Maintain campaign performance dashboards for internal visibility. ? Test new targeting options, ad formats, and bidding strategies. ? Collaborate with SEO, content, and design for optimised landing pages. Candidate Attributes ? Proven PPC platform experience (Google Ads, Microsoft Ads, Meta, LinkedIn). ? Strong analytical and Excel/Sheets skills. ? Understanding of tracking, attribution, and tag management. ? Ability to interpret data into clear actions. ? Copywriting skills for ad creation. Skills Required PPC, Pay Per Click, Marketing, Paid search, SEO, Google Ads, Microsoft Ads, Meta, Excel, Communication skills, Interpreting data , Copywriting Keywords PPC, Pay Per Click, Marketing, Paid search, SEO, Google Ads, Microsoft Ads, Meta, Excel, Communication skills, Interpreting data , Copywriting TPBN1_UKTJ