Job Title

Lead Marketing Analyst Remote (UK-based) – £80,000–£90,000 + bonus + benefitsThe Company This is a unique opportunity to join a well-known, global consumer brand going through a period of transformation and growth. With the backing of private equity and a refreshed leadership team, the business has rolled out a long-term strategy focused on strengthening customer experience, expanding community engagement, and driving marketing effectiveness.The Team You’ll be part of the central Analytics, Data, Security & Engineering (ADSE) function, reporting directly to the Director of Analytics. This is a newly created role, designed to bring additional seniority and leadership to the marketing analytics space. You’ll also line manage a Senior Analyst, providing mentorship and setting direction.The Role As Lead Marketing Analyst, you’ll take full ownership of the marketing analytics agenda. You’ll play a critical role in building out the company’s subscription model, supporting commercial decision-making, and leading on advanced analytics projects such as attribution modelling and LTV analysis.Key ResponsibilitiesOwn and drive all marketing analytics across the businessDeliver actionable insights to optimise acquisition, retention, and customer lifetime valueDevelop and apply advanced models, including LTV and marketing attributionPartner with stakeholders across marketing, product, and commercial teams to inform strategyLine manage and mentor a Senior Analyst, supporting their growth and developmentYour Skills & ExperienceProven track record in marketing analytics within a B2C environment (gaming, ecommerce, adtech, or subscription-based businesses particularly desirable)Strong technical ability with SQL and data visualisation tools (Power BI, Looker, or similar)Experience with Snowflake is advantageousSolid understanding of marketing measurement, attribution, and customer modellingExcellent stakeholder management skills, with the ability to translate data into commercial impactSend your CV to riversteytler@ to register your interest. Please note we cannot offer sponsorship.