Job Title

Join to apply for the AEP Audience Manager role at AvivaAudience Manager 6 months Fixed Term Contract, with an immediate start subject to onboarding processesLocations: London or NorwichAt Aviva, were committed to transforming customer engagement through cutting-edge marketing technology. Youll be part of a forward-thinking team that combines deep technical expertise with strategic marketing insight, giving you the opportunity to make a tangible impact on millions of customers.Were looking for a highly skilled AEP Audience Manager to join our MarTech team at Aviva. In this role, youll take full ownership of building, managing, and optimising audiences within Adobe Experience Platform (AEP) using the real-time Customer Data Platform (rtCDP). Your work will enable personalised, data-driven experiences across paid media, website, app, and email channelsensuring the right message reaches the right customer at the right time.This is a high-impact role suited to someone passionate about data-driven marketing and audience strategy. If you thrive in a fast-paced environment and enjoy blending technical capability with strategic thinking, wed love to hear from you.OverviewThis is a hands-on role where technical expertise meets marketing activation. Youll lead the end-to-end audience strategy, from defining use cases and building segments to activating them across digital channels. Collaboration will be key, as youll work closely with product and platform owners, go-to-market managers, and channel specialists to maximise the value of Avivas customer data and Adobe MarTech ecosystem.Youll be instrumental in managing customer profiles, identities, and the identity graph to maintain unified customer views. This includes overseeing data ingestion pipelinesEdge, Streaming, and Batchto ensure timely and accurate segmentation. Youll also guide SDK event capture and tagging best practices using Adobe Launch, ensuring seamless integration and high-quality data collection.Beyond execution, youll contribute to the design and evolution of Avivas martech architecture, helping ensure scalability and optimal integration. Youll also champion governance and compliance, including GDPR, and promote platform best practices across teams to maintain high standards and consistency.While the role sits within the MarTech team in the Customer and Marketing function, youll be working as a part of an agile squad dedicated to our Audience Management Activation Transformation Programme.ResponsibilitiesLead end-to-end audience strategy from use-case definition and segmentation to activation across digital channels. Collaborate with product and platform owners, go-to-market managers, and channel specialists to maximise value from Avivas customer data and Adobe MarTech.Manage customer profiles, identities, and the identity graph to maintain unified views. Oversee data ingestion pipelines (Edge, Streaming, Batch) for timely and accurate segmentation. Guide SDK event capture and tagging best practices using Adobe Launch.Contribute to the design and evolution of Avivas martech architecture for scalability and integration. Champion governance and GDPR compliance and promote platform best practices across teams.Work within an agile squad dedicated to the Audience Management Activation Transformation Programme.Skills and experience were looking forHands-on expertise with Adobe Experience Platform (AEP), particularly the real-time Customer Data Platform (rtCDP), with strong knowledge of profiles, identities, and identity graphs.Proven experience managing data ingestion (Edge, Streaming, Batch) and activation pipelines, with solid channel knowledge to optimise audience reach and effectiveness.Skilled in segmentation design and performance evaluation, with experience in schema management, dataset handling, and SDK event utilisation for profile enrichment.Strong communicator with the ability to build relationships and influence non-technical stakeholders in data-driven marketing environments.Broad MarTech and architecture understanding, capable of translating business needs into scalable technical solutions.What youll get for this roleOur purpose - with you today, for a better tomorrow is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.Starting salary circa 60,000 (National) / circa 70,000 (London) (depending on location, skills, experience, and qualifications)Bonus opportunity - 10% of annual salary Actual amount depends on your performance and Avivas.Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 daysAviva-funded Private Medical Benefit to help you get expert support when you need itMake your money go further - Up to 40% discount on Aviva products, and other retailer discountsUp to 1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn schemeBrilliantly supportive policies including parental and carers leaveFlexible benefits to suit you, including sustainability options such as cycle to workMake a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help othersWe take your wellbeing seriously with lots of support and toolsTake a look to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.Aviva is for everyone:Were inclusive and welcome everyone we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you dont, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.To find out more about working at Aviva take a look hereWed love it if you could submit your application online. If you require an alternative method of applying, please give Alannah Burgess a call on 07391381173 or send an email to [email protected] levelMid-Senior levelEmployment typeTemporaryJob functionMarketing and Information TechnologyIndustriesReferrals increase your chances of interviewing at Aviva by 2xGet notified about new Audience Marketing Manager jobs in Norwich, England, United Kingdom. #J-18808-Ljbffr