Job Title

At AXA Health, we’re committed to building a strong online presence that elevates our brand and supports our SEO strategy. Our Digital PR and Outreach team plays a key role in securing high-quality backlinks, engaging with influential health and wellbeing voices, and positioning AXA Health as a leader in the industry. We believe that strategic outreach and compelling campaigns can truly transform our digital footprint and customer engagement.As a Digital PR and Outreach Manager, you'll oversee the planning, execution, and performance of innovative digital PR campaigns that generate backlinks, brand mentions, and media coverage. Working closely with internal teams and external agencies, you'll develop strategic relationships, optimise campaign impact, and ensure activities align with AXA Health’s broader SEO and brand objectives. This is an exciting opportunity to influence our digital reputation and strengthen our market position.At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means either attendance at one of our office locations, visiting clients or attending industry events.What you’ll be doing:Manage day-to-day relationships with our external Digital PR agency, providing clear briefs, strategic direction, and ongoing feedback to ensure campaign successCollaborate with internal teams (SEO, content, brand) to develop and launch data-driven digital PR campaigns that deliver backlinks and brand mentions aligned with business prioritiesSupport the identification and development of relationships with healthcare professionals, media, bloggers, and influencers in the health and wellbeing space, ensuring mutually beneficial partnershipsTrack and report on campaign effectiveness using key metrics such as backlinks, referral traffic, domain authority, and keyword rankings, providing insights to optimise future activityEnsure outreach activities complement broader SEO and content strategies, staying current with search engine algorithm updates and PR best practicesRepresent AXA Health at industry events, conferences, and forums to stay ahead of outreach trends and build strategic industry relationshipsEnsure stakeholder engagement and communication across all campaign activities, maintaining brand safety and compliance standardsUse industry insights and analytics to continually refine outreach strategies, improve performance, and maximise ROIDue to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we’re able to effectively manage interest. Therefore, if you’re interested in joining us at AXA, please don’t hesitate to apply.What you’ll bring:Proven experience in digital PR, outreach, or link-building, ideally within regulated or health-related environmentsDemonstrated success managing external agencies or partners to deliver impactful campaignsRelevant degree or marketing qualification with a strong understanding of digital marketing, SEO, and content strategiesExcellent relationship management skills with the ability to build and nurture networks internally and externallyStrong commercial awareness and strategic thinking, with the ability to align outreach activity with broader business goalsDeep knowledge of the health insurance industry and awareness of multi-channel marketing environmentsOrganised, proactive, and able to manage multiple campaigns simultaneously under pressureUp-to-date knowledge of search engine algorithms, digital PR trends, and industry best practicesAs a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.What we offer:At AXA UK, we’re appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:Competitive annual salary of up to £45,000Annual company & performance-based bonusContributory pension scheme (up to 12% employer contributions)Life Assurance (up to 10 x annual salary)Private medical cover25 days annual leave plus Bank HolidaysOpportunity to buy up to 5 extra days leave or sell up to 5 days leaveWellbeing services & resourcesAXA employee discountsTo apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to .#FeelgoodHealthWho we are:At AXA Health, we’re passionate about helping our members to put their health first, whether that’s individuals and families, small businesses, or huge corporates. From fast access to diagnosis and treatment, to guidance and tools that can help them manage their health every day, not just when there’s a problem, our members can be confident we’ll guide them, every step of the way.