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Role / Job Title: Salesforce Marketing Cloud Engineer Work Location: Paddington, London If Hybrid, Number of Days Required in Office: 2 days The Role This exciting role will sit within the Marketing Automations team as part of Loyalty Transformation program for a leading UK retailer, executing and delivering high-profile triggered marketing email campaigns to millions of customers. You'll have extensive expertise delivering dynamic emails in line with marketing objectives, using Salesforce Marketing Cloud. You will be responsible for the layout, visual appearance, HTML & AMPScript build and testing of emails to our customer base. You will be able to work at a dynamic pace, with excellent attention to detail, ensuring emails are optimized for all browsers and devices. You will also possess strong planning, communication, and interpersonal skills, with the ability to turnaround cutting edge email designs. This role will drive the adoption of a standardised email design system powered by SFMC Content Builder across automated customer journeys. You will be responsible for maintaining a library of reusable email templates, modules and AMPScript code snippets, dynamic and interactive components while helping CRM teams to self-serve Content Builder capability. You will feel at ease working with external agencies as needed, and as part of your role you will make recommendations for optimisation to support continuous improvement of business performances and customer experience. We're looking for a talented individual seeking out latest trends and techniques in email development to help M&S take the next step. Please include a link to your portfolio as part of your application. Your Responsibilities (Up to 10) Ensuring accurate, consistent, and timely completion of email builds via SFMC. Create industry leading mobile responsive dynamic emails using HTML and CSS, working closely with stakeholders for automated communications. Building out email templates and dynamic content modules from scratch as well as optimising existing ones, migrating existing emails to the new design system via Salesforce Content Builder. Keeping automated campaigns up to date with latest code best practices, implementing continual improvement for email designs and sharing best practices with automation specialists. Perform quality control checks / troubleshooting rendering / spam scoring for all automation campaigns and train automation specialists to self-serve. Ideate and design A/B testing campaign variants, regularly run EM design benchmarks across M&S competitors and other businesses excelling in email design. Identify new opportunities to embed interactive and dynamic personalisation elements across the email customer experience to growth customer lifetime value and drive engagement, leveraging interactive email components built via Content Builder as well as ad-hoc interactive technologies Liveclicker, Movable Ink. Open to learn new technologies and participate in trials with third party vendors to drive innovation across the Online and Omnichannel practice. Your Profile Essential Skills / Knowledge / Experience (Up to 10) Strong understanding of HTML / CSS for responsive email. Strong understanding and experience in SFMC API development. Strong understanding and experience in SSJS scripting + relevant scripting languages. Experience using Salesforce Marketing Cloud and Content Builder to deliver automated email deployments as well as reusable modules and templates. Extensive experience using AMPscript for delivering personalised email builds. Knowledge of email best practices ensuring deliverability and correct rendering across email clients and browsers. Strong attention to detail and the ability to thoroughly QA / document your own work. Awareness of the latest email trends. Experience using email rendering tools es. Litmus. Great time management and communication skills working with other members of the CRM, Salesforce Engineers, plus other teams to deliver campaigns on time. Desirable Skills / Knowledge / Experience Familiar with agile project management platforms Jira or Workfront. Salesforce Marketing Cloud, Email Specialist and Developer Certification. Understanding of Salesforce Marketing Cloud, Journey Builder & Automation Studio. Familiarity with interactive email technologies es. Liveclicker, Movable Ink. TPBN1_UKTJ