Job Title

Retention Manager - Lifecycle & CRM Focused£55,000 – £65,000 + extensive benefits package (Equity etc)Fast-growing consumer brand (£16m run-rate in under 18 months)London (Hybrid)The RoleYou’ll own customer retention and lifecycle performance end-to-end, designing the strategy, systems and execution that turn first-time buyers into long-term loyal customers.This is a newly created role at a pivotal stage of growth, ideal for someone who wants real ownership and the opportunity to build best-in-class retention from the ground up. You’ll work across Email, SMS, automation and customer insights, collaborating closely with Growth, Brand, Product and Creative teams in a fast-paced, results-driven environment.What You’ll DoOwn retention and lifecycle marketing strategy across all customer segmentsManage CRM end-to-end, including automated journeys, campaign planning and executionPlan and deliver weekly Email and SMS campaigns that educate, convert and build loyaltyAnalyse customer behaviour, churn and campaign performance to unlock growth opportunitiesDevelop reporting frameworks and KPIs to improve customer lifetime valueCollaborate cross-functionally to embed retention thinking into product launches, creative testing and CXDrive continuous testing and optimisation across segmentation, messaging and timingAbout YouExperienced in retention, lifecycle marketing or CRM (2+ years)Hands-on with platforms such as Klaviyo or similar CRM toolsData-driven, commercially minded and confident turning insight into actionStrong understanding of segmentation, automation and churn-reduction strategiesProactive, curious and motivated by building and improving systemsComfortable working in fast-paced, high-growth environmentsExperience in DTC or consumer brands is desirable Spark an interest? Get in touch on my details below to learn more and set up a chat.dylan@07485 98121